David Rothenhaeuser
Vice President & Head of Global Marketing & Communications @SPORTFIVE
Signup · Get unlimited contacts
WORK HISTORY
Vice President & Head of Global Marketing & Communications @SPORTFIVE
Hamburg, DE
Managed the global and local marketing budgets and strategically allocating resources to maximize ROI. • Overseeing the creation and execution of digital marketing campaigns, resulting in 228% follower growth on Instagram and 72% increase of LinkedIn followers with a 100% boost in inbound leads for sales.• Facilitated SPORTFIVE presence at key events, strengthening media partnerships and enhancing brand visibility.• Lead the creation and rebranding of the new SPORTFIVE brand including CI/CD development. Generated more than twenty million EUR media value during the launch phase through PR and social media activities.• Implemented brand and corporate identity guidelines across all marketing materials, ensuring consistency and enhancing brand recognition. Developed a comprehensive template library to ensure a global alignment on CI / CD.• Implemented the global marketing & communication strategy with a focus on content marketing to generate insights to facilitate strategic partnerships and foster sales efforts by utilizing own- and third-party channels• Re-structured, build, lead and provide guidance to the Marketing & Communications teams in 12 worldwide key markets (Australia, China, Singapore, MENA, Hungary, Poland, Switzerland, Germany, Netherlands, France, UK, USA)• Lead a team of 20+ marketing professionals within a matrix organisation, fostering a collaborative and high-performing work environment
EDUCATION
Griffith University
Master's Degree, Sport Management
Macromedia, Academy of Media, Cologne, Germany
Certified Event Manager CCI (dual vocational training and academic education), Event Management
EMBA (Europäische Medien- und Business-Akademie)
Bachelor of Arts (B.A.), Public relations and communication management
University of Applied Science Mittweida, Mittweida, Germany
Bachelor of Arts (B.A.), Applied Media Economics
SKILLS
ABOUT DAVID ROTHENHAEUSER
Result driven professional with a proven track record as a communications and marketing executive and 15 years of experience, to a large extent in the sports industry. Thrives in developing, managing and improving brands and their communication structures and strategies – simultaneously on a global scale whilst also managing operating functions at a local level. Passionate about storytelling, global brand building and utilizing data-intelligent content marketing to facilitate long-term growth. Improves awareness, reputation, loyalty as well as sales increase by implementing strategic multichannel campaigns and often builds communication and marketing teams and structures from scratch by utilizing excellent bi-lingual communication, team management and interpersonal skills as well as the ability to work cross-functionally to deliver remarkable results. Remains flexible and adaptable to changing circumstances; reliable, calm and professional when working under pressure, resolving challenges effectively. Areas of expertise - Brand building, management and development on global and local scale - Development of communication infrastructures (internal and external)- Development of contemporary Marketing Communications Strategies incl. implementation and delivery - Data-intelligent content marketing - Digital storytelling - Rebranding delivery - Multi-channel marketing campaigns - Team management and leadership - Strategic communication and marketing campaigns - Public and media relations - Event marketing and management - Financial planning and budget management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.