David Husson

About David Husson

Global sales executive with over 30 years of international business experience leading high-performing teams, creating brand loyalty, and capturing market share in contractor supply, hardware, and large retail merchandising sales channels.Strategic thinker with expertise in balancing long-term portfolio strategies with short-term objectives to acquire new target accounts and maximize market penetration on a global scale.Creative problem solver with the ability to navigate ambiguity, simplify the complex, and develop and execute strategies to overcome international challenges and drive profitable growth.Marketing strategist advising executives on brand positioning, new partnerships, acquisitions, and business models. Skilled at analyzing emerging trends, anticipating organizational needs, and integrating planning with overall business operations.A trusted partner with the ability to lead collaborative cross-functional teams and coach/influence partners across multiple geographies to deliver large and diverse projects. Able to tailor and communicate information to wide-ranging audiences to influence stakeholders, enhance clarity, engage, and inspire.Career Highlights:· Expanded sales network into 57 new markets by deploying market-specific programs, which grew Marshalltown’s annual international sales significantly YOY. · Created a “direct-ship” program that allowed Marshalltown to reduce product and freight costs, which led to securing large sales growth opportunities with major retailers in Europe and Australia.· Established Meadowcraft sales offices and warehouses in the U.K. and France to effectively serve 4 of Europe’s largest home improvement chains.· Negotiated a licensing / distribution agreement with a reputable power tool company to develop a worldwide P/L hand tool program. Created sales and marketing strategy to roll out the program in 29 countries.Specialties: International Sales ManagementBusiness DevelopmentInternational ContactsChannel SalesConsumer Packaged Goods (CPG)Product ManagementOff-shore OperationsPrivate-Label ProgramsLarge RetailLawn & GardenHand ToolsHome ImprovementInternational Staffing and DevelopmentSpecialty ChemicalsInternational Logistics and DocumentationMarket Research

Experience

1. International Sales Manager

   Marshalltown

   Feb 2013 — Present

   One of the largest tool manufacturers in the world. Leading global sales and marketing strategy, including pricing, product development, in-store presentations, order processing, and packaging of construction hand tools and equipment to various channels worldwide. Develop, negotiate, and manage business opportunities with large international retail chains and distributors. Recruited, trained, and direct an international Sales and Distribution Team and oversee employees in International Sales & Customer Service. Manages P&L.• Increased international sales through creative sales and marketing strategies.• Opened sales outlets in new markets and spearheaded the technical design, in-store presentation, and strategic marketing initiatives to launch new products to meet specific market requirements.• Reformatted product and converted packaging and marketing collateral for cement colorants in France.• Appropriately identified and collaborated with internal departments to correct system inefficiencies in the international customer service procedures, including order processing, documentation, pricing, and related processes.• Ensured internationally shipped orders arrived on time by implementing indicators in the order processing system to alert internal departments on specific international requirements.

Education

• Northern Illinois University

  Bachelor of Arts , International Business Management