David Resnic

About David Resnic

For more than 30 years, I have helped CEOs and leadership teams explain complex technology shifts in ways that resonate with employees, customers, partners, media, analysts, and investors.My work sits at the intersection of strategy, storytelling, and corporate reputation. I operate as an external chief communications officer, partnering closely with executives to shape narratives that influence how the market understands their companies. That includes turning product innovation and industry change into clear narratives that drive awareness, credibility, and growth.For the past six years at The Harris Agency, I have led strategic communications programs for companies across AI, telecommunications, fintech, and customer experience. Many of these companies, like Calix, Fiserv, Synchrony, and Verizon, operate at the center of major technology transitions. My role is to help leadership teams explain what those changes mean for their industry and why their approach matters.That work typically includes:• Developing the core market narrative for emerging technology platforms and services• Advising CEOs and senior leaders on thought leadership and executive visibility• Designing communications programs that align media relations, analyst relations, and industry events• Translating product strategy and innovation into stories that resonate with employees, customers, partners, and investors• Positioning companies within broader conversations about AI, digital commerce, and infrastructure transformationAt its core, this work is about corporate reputation. Technology companies succeed because of what they build and how clearly they explain their role in shaping and leading their industry.I have helped leadership teams frame issues such as the evolution of agentic AI, the role of payments in digital commerce, the transformation of broadband service providers into broadband experience providers, and the growing importance of AI services in enterprise operations.My goal is always the same: make complex ideas understandable, connect a company’s strategy to broader industry change, and help executives participate in the conversations shaping their market.

Experience

1. Senior Vice President

   The Harris Agency

   Jan 2021 — Present · Sudbury, MA, US

   I lead strategic communications programs for clients navigating major industry transitions, including AI, digital payments, telecommunications infrastructure, and customer experience platforms.My work focuses on helping CEOs and leadership teams explain complex technology and market shifts in ways that resonate with customers, analysts, investors, and the media. I partner closely with executives to translate product innovation and company strategy into clear industry narratives that build credibility and influence.Executive and Market Narrative Development• Advise CEOs and senior leadership teams on positioning within rapidly evolving technology markets.• Develop core market narratives that connect company strategy to broader industry change.• Create executive messaging frameworks used across media interviews, analyst briefings, industry events, and thought leadership platforms.Strategic Communications and Industry Influence• Design and lead integrated communications programs that align media relations, analyst engagement, and executive thought leadership.• Secure and manage executive visibility across business, technology, and industry media.• Position company leaders as voices on major technology shifts such as AI transformation, agentic systems, payments infrastructure, and broadband network evolution.Executive Thought Leadership• Work directly with CEOs and senior executives to develop contributed articles, keynote messaging, and opinion pieces on emerging industry trends.• Translate complex technology concepts into clear, credible commentary that supports customer education and market leadership.Cross-Functional Strategy Support• Collaborate with product, marketing, and leadership teams to ensure communications programs reinforce go-to-market strategy and product positioning.• Support major announcements, product launches, partnerships, and industry initiatives through coordinated messaging and storytelling.

Education

• Washington University in St. Louis

  B.A., Political Science

Skills

• Copywriting
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Press Releases
• B2b
• Enterprise Software
• Corporate Communications
• Customer Relationship Management (Crm)
• Leadership
• Cloud Computing
• Software as a Service (Saas)
• Business Development
• Social Media
• Thought Leadership
• Product Management
• Public Relations
• Internal Communications
• Saas
• Media Relations
• Business Strategy
• Marketing
• Blogging
• Lead Generation
• Crm
• New Business Development
• Messaging
• Strategic Partnerships
• Strategic Communications