David Reid

About David Reid

I am a seasoned executive with 18+ years of experience in the healthcare and financial insurance industry with a proven record of building and leading teams of diverse skillsets in a matrixed environment that drive operational effectiveness and achievement of strategic objectives. A results-oriented leader and trusted advisor with extensive knowledge of healthcare operations, enabling technologies, accreditation requirements and regulatory landscapes across commercial and government markets. I possess excellent communication, collaboration, relationship building and influencing skills to help business partners navigate complex challenges, inform decision-making, promote organizational alignment, and foster employee development and engagement through ongoing education.

Experience

1. Senior Director, Medicare Member Experience

   Florida Blue

   Sep 2022 — Present · Jacksonville, FL, US

   As Senior Director of Medicare Member Experience, I lead strategy and execution to improve how Medicare Advantage members experience their health plan, with a focus on achieving and sustaining high performance in CAHPS and member satisfaction measures. I am passionate about creating a seamless, supportive, and empathetic member journey—translating feedback into actionable insights, aligning and leading cross-functional teams, and driving measurable outcomes to ensure we deliver on our mission to help people and communities achieve better health.

Education

• The University of Alabama

  Bachelor's degree, Management Information Systems, General

  1997 — 2002