David Darden
Brand Marketer | Creating Stories for Life
- Role
- Brand Marketing Manager at Scenic - Luxury Cruises & Tours
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About David Darden
Curious marketer, passionate about authentic and unique experiences.
Experience
Brand Marketing Manager
Scenic - Luxury Cruises & Tours
May 2024 — Present · Miami, FL, US
Enhancing brand voice through digital and content strategy • Design targeted direct mail campaigns and advertising programs to drive customer acquisition, retention and target qualified audiences at scale• Oversee the execution and optimization of all email marketing campaigns, customer journeys, loyalty communications• Manage digital media programs, and lead generation initiatives to maximize performance and brand awareness• Work closely with Trade Marketing on efforts that include trade shows, event sponsorships, strategic partnerships to help strengthen brand awareness and foster key partner relationships • Establish key performance indicators to measure the success of all marketing initiatives • Work with global teams to assure consistency in brand voice and image
Education
Clark University
Bachelor of Arts, International Development and Social Change
2006 — 2010
Clark University
Master, Business Administration
2010 — 2011
The American School of Sao Paulo - Graded
American Diploma
2001 — 2006
Skills
- Social Media Marketing
- Public Speaking
- Public Relations
- Spanish
- Portuguese
- Fundraising
- English
- Event Planning
- Nonprofits
- Social Media
- Microsoft Office
- Research
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