David Burns

VP, Digital Growth & Acquisition @Ideal Living

West Hollywood, CA, US
EMAILS
d•••••@idealliving.com
MOBILE NUMBERS
+15•••••••70

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WORK HISTORY

Dec 2021 — Present

VP, Digital Growth & Acquisition @Ideal Living

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Los Angeles, CA, US

EDUCATION

2001

San Diego State University

Masters, Business Administration, Marketing/Marketing Management, General

SKILLS

Search AdvertisingAnalyticsInteractive MarketingOnline AdvertisingWeb AnalyticsIntegrated MarketingMedia BuyingAffiliate MarketingB2bSearch Engine Marketing (Sem)Direct MarketingBrand ManagementContent StrategyMobile MarketingAdvertisingDigital StrategyConversion OptimizationSemMulti-Channel MarketingE-CommerceDigital MarketingSearch Engine Optimization (SEO)Google AdwordsMobile SearchSEOGoogle AnalyticsMobile StrategyMobile DevicesOmnitureOnline Lead GenerationMobile AdvertisingDatabase MarketingDisplay AdvertisingLead GenerationDirect ResponseCustomer AcquisitionPay Per Click (Ppc)Web MarketingBusiness-to-Business (B2b)Online Marketing

ABOUT DAVID BURNS

Experienced direct response digital marketing professional with over 17 years experience managing media budget across multiple brands. Experience includes digital marketing, SEO, SEM, Mobile, display, paid social, global domain strategy, email, variable expense reduction and managing media spend for a continuity business where understanding of lifetime value is key to scaling the business. Deep understanding of digital media and tracking and bridging the gaps with attribution tools with knowhow and experience.

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