David Baxter
Product Development, Strategy and Marketing Leader
- Role
- Vice President, Marketing & Product Management at Mec Aerial Work Platforms
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About David Baxter
Experienced marketing executive of construction, industrial and durable medical equipment produced and sold globally. Industries include lift equipment, mobility equipment, home accessibility solutions, and rail maintenance of way equipment. Have led and worked in all aspects of equipment/product marketing from market research to new product development, marketing communications, analytics and marketing IT systems. Additional experience focused on marketing aftermarket parts and services.Specialties: Strategic Planning,New Product Development, Product Management,Market Research & Analytics,CRM/ERP and Business Intelligence Systems,Aftermarket,Branding and Identity,Strategy Deployment,Quality Function DeploymentTraining
Experience
Vice President, Marketing & Product Management
Jan 2025 — Present · Sarasota, FL, US
Lead teams focused on go-to-market strategies for boom lift and scissor lift products sold to rental companies. Fuel new product development ideation and execution with market research and cross-functional NPD teams. Drive product growth through marketing communications to convey competitive advantages and brand awareness to the marketplace.
Education
The University of Chicago Booth School of Business
Executive Education, Product Management, Pricing
1999 — 1999
California State University, Fresno
BS, Business Administration - Marketing
1987 — 1990
University of Georgia - Terry College of Business
MBA, Marketing, Production Operations, NPD
1992 — 1993
Skills
- Business Process Improvement
- Forecasting
- Competitive Analysis
- Business Planning
- Operations Management
- Strategy
- Product Marketing
- Market Research
- International Marketing
- Sales Management
- Business Development
- Crm/Erp/Bi Implementations
- Acquisition Integration
- Quality Function Deployment
- Automotive Aftermarket
- Business Services
- B2b
- Cross-Functional Team Leadership
- Marketing Strategy
- Aftermarket Parts and Service
- Product Development
- Strategy Deployment
- Marketing
- Product Management
- Market Analysis
- Strategic Planning
- Process Improvement
- Trade Shows
- Lead Generation
- Branding & Identity
- Mergers & Acquisitions
- Corporate Branding
- New Product Development
- Pricing
- Budgets
- Training
- New Business Development
- Business Strategy
- Marketing Communications
- Six Sigma
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