David Ralls

About David Ralls

As CEO of Commit Agency, I lead a team built for challenger brands—the companies bold enough to disrupt categories, outthink larger competitors, and earn consumer attention through smarter strategies and unforgettable experiences.At Commit, we believe moments make brands. When challenger brands deliver experiences that truly resonate, they don’t just create customers—they spark conversations that multiply influence. Our role is to help harness those conversations at the exact moment brand and consumer intersect, turning attention into measurable growth.Over the years, I’ve had the privilege of partnering with brands like Phoenix Raceway NASCAR, Arizona Financial Credit Union, Harrah’s Ak-Chin Casino, Goodwill of Central & Northern Arizona, the State of Arizona, Maricopa County Elections Department, TASER Self-Defense, Hotel Polaris, Skytop Lodge and The Phoenician—helping them define their brand DNA, craft consumer journeys, and compete as true challengers in their space.I’m passionate about helping brands step into their challenger mindset, rethink the way they connect with people, and transform moments into momentum.

Experience

1. Chief Executive Officer

   Commit Agency

   Sep 2025 — Present

Education

• W. P. Carey School of Business – Arizona State University

  MBA, Business

  2002 — 2004

Skills

• Google Adwords
• Interactive Advertising
• Strategic Planning
• Digital Strategy
• Advertising
• Strategy
• Campaigns
• Brand Development
• Social Media
• Interactive Marketing
• Account Management
• Integrated Marketing
• Mobile Marketing
• Online Marketing
• Competitive Analysis
• Digital Marketing
• Marketing Communications
• Marketing
• Analytics
• Social Media Marketing
• Brand Management
• Marketing Strategy
• Email Marketing
• Ppc
• B2b
• Direct Marketing
• Crm
• Online Advertising
• Media Buying
• Copywriting