David Rachford
Web Content Editor Digital Ad Trafficker @EndeavorB2B
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WORK HISTORY
Web Content Editor Digital Ad Trafficker @EndeavorB2B
Santa Barbara, CA, US
Responsible for web content for a publisher of six national trade magazines in various B2B sectors. Developed & maintained the content calendar. Established content distribution channels including; YouTube, Twitter, Facebook brand pages & groups and responsible for writing engaging copy. Run paid media campaigns for seasonal events and national trade show (Stormcon.com.)Traffic content for e-Newsletter deploymentsDevelop content strategy for social media.
EDUCATION
UC Santa Barbara
Bachelor of Arts (B.A.), Business/Managerial Economics
ABOUT DAVID RACHFORD
As a Web Content Editor and Digital Ad Trafficker at Endeavor Business Media, I am responsible for creating and distributing engaging web content for six national trade magazines in various B2B sectors. I also manage the e-newslette, and have run paid media campaigns for seasonal events and trade shows. With over eight years of experience in this role, I have developed a strong expertise in web content development and marketing, analytics and data, and SEO. In addition to my professional work, I am passionate about health and wellness, and I pursue this interest through coaching and teaching. For a while, I hosted the Longevity Lifestyle Podcast, where I interviewed experts and scholars on topics such as fitness, relationships, and personal growth. I am also a certified yoga teacher, and I help executives and entrepreneurs improve their physical and mental well-being. Through these endeavors, I aim to inspire and empower others to live a healthy and fulfilling life.
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