David Perkins

About David Perkins

Over the past four years (2012 – 2015) USA Baseball National Teams have won 11 gold medals, 6 silver medals and 1 bronze medal. On-field international success is the highest profile part of USA Baseball’s story and the creation of long-term financial stability, the implementation of effective staffing strategies, and the operations of the game’s leading events have helped foster this new era of sustained on-field competitive results for the organization.Currently, David is the Chief Operating Officer for USA Baseball, the national governing body for amateur baseball, where he works with some the sports industry’s leading companies and brands including Major League Baseball, the United States Olympic Committee, Gatorade, New Era, Panini America and Under Armour.His current areas of emphasis include the development of new revenue opportunities, online and offline retail, digital and social media strategies and the creation and implementation of staffing plans. David has spent more than 10 years working on budget analysis (revenue and expense oversight), contract negotiations, event creation and planning and relationship management.

Experience

1. Chief Operating Officer

   USA Baseball

   Jan 2008 — Present · Cary, NC, US

   Leader of a rapidly growing team of more than 20 full-time staff members and 25 annual coordinators (interns) across various departments including national teams and identification events, communications/digital media, marketing and retail/licensing, working in three locations in the Raleigh-Durham-Cary area of North Carolina (Executive Offices in Durham, USA Baseball National Training Complex in Cary and USA Baseball Shop Fulfillment Center in Durham).Oversees USA Baseball\'s business development, sponsorship and on-field supplier programs including the recent multi-year renewal of the organization\'s trading card license with Panini America and on-field outfitting partnerships with companies including New Era, Nike, Stance and Under Armour. Founded the organization\'s licensing and retail programs which have since grown to include a Flagship Store at the USA Baseball National Training Complex in Cary, an event retail program with pop-up shops and the USABaseballShop.com ecommerce site on the Shopify platform.Oversaw the creation of the organization’s digital media department, which is recognized as one of the top five most socialed national governing bodies, and the development of the organization’s digital media strategy including multiple website relaunches with Major League Baseball Advanced Media and television broadcasts on MLB Network.Formalized the organization’s internship program which has seen over 150 interns successfully complete the program and go on to full-time positions or continued education. Twenty of USA Baseball\'s current full-time employees were interns with the organization.Oversaw tour contracts, venue relations and logistics for the 2013 and 2015 USA | Cuba Friendship Series in the U.S. First time since 1996 the teams have played in the U.S.Developed and launched the USA Baseball Prospect Classic. Exhibition series between the USA Baseball Collegiate and 18U National Teams which was broadcast nationally on the MLB Network.

Education

• University of Arizona

  Bachelor’s Degree, Finance, International Business

Skills

• Wordpress
• Licensing Agreements
• Sponsorship
• Facebook
• Domain Names
• Facebook Marketing
• Retail Marketing
• Social Media
• Sports Marketing
• Product Development
• Multi-Channel Retail
• Marketing
• Baseball
• Sports
• Ticket Sales
• Strategic Hiring
• Marketing Strategy
• Event Management
• Advertising
• Budget Process
• Licensing Negotiations
• Online Marketing
• Budget Management
• Google Analytics
• Public Relations
• Shopify
• Media Relations
• Event Planning
• Public Speaking
• Content Marketing
• Genesis Framework for Wordpress
• E-Commerce SEO
• Product Marketing
• Online Retail
• Social Networking
• Sales
• Sports Management
• Staff Retention
• Business Development