David Perona
Retired AI/IoT Software expert.
- Role
- Cross-utilized Agent at United Ground Express
- Location
- Santa Fe, NM, US
- LinkedIn followers
- 500 followers
About David Perona
Deep knowledge and experience across marketing, ad-tech, predictive analytics and machine learning, and technology.Expert on real-time analytics and customer decisioning. Sold and implemented over 75 projects worldwide using solutions from Epiphany/Infor, SAS, Oracle, NICE, and Teradata.Experienced on how to engage customers across all channels including advertising and marketing, digital and traditional, on paid and owned media.Assisted companies worldwide in retail, communications, financial services, and media verticals.Holder of two patents on how to determine the best message for a customer in real-time.Developed a customer analytics software product from scratch, sold it to Teradata, and it became the leader in the Forrester RTIM Wave in 2015.As part of that solution, developed a machine learning engine built on top of Hadoop.Led the analytics practice at Epiphany across campaign management and real-time decisioning.
Experience
Cross-utilized Agent
Apr 2025 — Present · Santa Fe, NM, US
Working as an agent at SAF.
Education
University of Houston-Clear Lake
MBA
University of Minnesota
BA
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