David Birnbaum
Marketing, Strategy & Innovation Consultant | President | VP New Product Development | Director | Global Product Manager
- Role
- President at Tasty Fish Marketing
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About David Birnbaum
Helping clients target and attract the right customers—and hold onto more of…
Experience
President
Jan 2018 — Present · Philadelphia, PA, US
Provides clients with experienced, on-demand marketing support to grow established brands and businesses—and to develop and launch new offerings.Offers client support in 2 ways:1. Doing: Out-of-the-box strategic thinking, planning and doing. This is especially helpful for those craving for more time, fresh ideas, or access to and management of the right resources.2. Teaching: Hands-on education and training. This is especially helpful for those craving for more output and self-sufficiency from current employees.With both services, Tasty Fish Marketing™ uses its small company values, big company know-how, and world-class supplier network to help clients identify and articulate objectives, develop and validate winning solutions and commercialize with excellence.To use a “fishing” analogy, when most people go fishing, they typically know what type of fish they’re trying to catch, and what bait to use to catch them.Fishing and marketing are pretty similar. The type of fish is the customer’s profile. The type of bait is the strategy and tactics to attract them. To catch the “right” fish with your marketing, we help clients figure out which customers to target, and how to catch—and hold onto—more of them!
Education
Texas McCombs School of Business
MBA, Marketing
1991 — 1993
Queens College
BA, Communication Arts and Sciences
1986 — 1989
Skills
- Marketing
- Product Management
- Strategy
- Strategic Planning
- Brand Architecture
- Customer Insight
- Competitive Analysis
- Fast-Moving Consumer Goods (Fmcg)
- Marketing Management
- Market Analysis
- P&L Responsibility
- Strategic Thinking
- Market Planning
- Product Launch
- Brand Development
- Segmentation
- Leadership
- Strategic Partnerships
- Shopper Marketing
- Product Development
- Analysis
- Retail
- Fmcg
- Sales
- Global Marketing
- Market Research
- Pricing
- Entrepreneurship
- Business Development
- Marketing Research
- Management
- Crm
- Forecasting
- Consumer Products
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Innovation
- Positioning
- Product Marketing
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