David Parkforth
Data Analyst @Onward Homes
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WORK HISTORY
Data Analyst @Onward Homes
Manchester, GB
Business Intelligence Reporting & Data Model MaintenanceSupported the organization\'s business intelligence strategy by producing and maintaining data models, tables, and governed metrics to drive insights and performance analysis across the company.Predictive Model for Damp & Mould Risk MitigationDesigned and deployed a predictive model to identify properties and tenancies at increased risk of damp and mould issues. By assigning probability scores to all properties, the model enabled the organization to prioritize interventions, resulting in greater operational efficiency and cost savings following a high-profile media event.Predictive Model for Tenancy SustainabilityBuilt a logistic regression-based predictive model to assess tenancy sustainability, identifying factors such as contact frequency, arrears levels, and demographics that contributed to terminations. Integrated results into Qlik Sense, allowing the business to proactively address issues and reduce terminations.Training and UpskillingDeveloped and delivered training programs in SQL, R, and Alteryx, conducting both team-based and 1-2-1 training sessions to improve technical skills across the business.Database Management & AutomationMaintained SQL databases, troubleshooting issues and optimizing processes. Automated routine jobs using SQL Server Data Tools (SSDT) to streamline database management tasks.API Development & Twitter Sentiment AnalysisCreated an API in R to scrape Twitter data, generating sentiment scores and benchmarking insights for the top 20 housing associations in the UK, visualized through a comprehensive dashboard.Digital Champion & Colleague Forum ParticipationActively contributed to the company’s Colleague Forum and Digital Champion groups, influencing business-wide decisions on pay, training, and other key initiatives affecting the organization.
EDUCATION
The Manchester Metropolitan University
Bachelor of Science (BSc)
Bolton Sixth Form College
Physical Sciences
SKILLS
ABOUT DAVID PARKFORTH
I’m a Data Analyst at, using data to help provide better, safer housing and move decision-making from reactive to proactive.My background spans, which means I approach data problems with both scientific rigour and commercial pragmatism — not just, but. I manage the full data lifecycle, from raw source to strategic insight:• - – maintaining SQL databases and optimising nightly data loads to ensure reliable, timely reporting• – building in-house sentiment analysis tools in Python to better understand customer experience• – forecasting high-risk issues such as damp & mould, tenancy churn, and complaints so teams can act early • : I use and to build predictive models and market basket analysis that support proactive strategy• : I design robust pipelines, imports, and exports to keep systems stable and automated• : I translate complex SQL/Python outputs into clear visual stories using, making insight accessible at every level of the organisationIf you’re interested in using data to, I’m always happy to connect.
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