David Palmer
Integrated Marketing Leader and Connector—with Integrity
- Role
- Strategic Planning Resources, National Committee Member at American Marketing Association
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About David Palmer
SUMMARY:A skilled and agile marketing leader, I market with passion. As the customer\'s advocate, I believe a successful marketing strategy starts with an intimate understanding of the customer and an open mind. With a proven track record across the hi-tech, healthcare, real estate, and non-profit verticals in various marketing functions, I have a rare knack for distilling complex challenges into simple, big-picture opportunities.KEY STRENGTHS:~ INTEGRATED MULTI-SEGMENT MARKETING: Segment strategy, campaign development, and execution; go-to-market launch; tradeshows and conference planning; advertising, PR, and influencer building; brand development and management; sales-enabling resource development; strategic alliances~ DIGITAL MARKETING: Web strategy; SEO and SEM; content development and distribution; email automation, social, web, and video; UI design and UX testing; lead generation and CRM integration; data-mining and ROI tracking~ COLLABORATIVE LEADERSHIP: Professional peer development; innovation facilitation; strategic retreat planning and facilitation; plan, budget, and vendor management
Experience
Strategic Planning Resources, National Committee Member
American Marketing Association
Dec 2018 — Present · Chicago, IL, US
Education
Sacramento Metro Chamber of Commerce, Leadership Sacramento Class of 2013
Certificate of Graduation
2013 — 2013
Burke Institute
Certificate of Proficiency, Quantitative and Qualitative Marketing Research
2007 — 2010
California State University-Sacramento
Bachelor of Arts, Communication Studies; Public Relations concentration
2004 — 2006
University of Georgia - Terry College of Business
Certificate of Completion, Marketing Research, Marketing Management
2009 — 2010
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