David Paling
Sales Operations & Strategy - Fs, Transfer Pricing, Deal Advisory, and International Tax & Legal @KPMG
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WORK HISTORY
Sales Operations & Strategy - Fs, Transfer Pricing, Deal Advisory, and International Tax & Legal @KPMG
Financial Services, Transfer Pricing, Deal Advisory and International sales lead across KPMG’s Tax & Legal capability. Supporting Partners and Directors to maximise service line penetration by driving a wide range of sales campaigns and initiatives.
EDUCATION
Buckinghamshire New University
Bachelor's Degree, Sports Management
SKILLS
ABOUT DAVID PALING
A commercially driven Business Development leader with a track record of winning and growing multimillion-pound client portfolios across financial and professional services.Throughout my career I’ve helped shape and deliver growth strategies that unite legal, tax and finance divisions — translating technical expertise into clear commercial propositions that convert. I’m most at home in consultative, relationship-led sales environments where credibility, trust, and creativity drive performance.I combine strategic planning with hands-on sales leadership, working closely with senior stakeholders both internally and externally to build pipeline, lead pursuits and close complex deals. My approach blends commercial insight with data-driven methods — leveraging CRM, AI-enabled targeting, consultative selling and content-led campaigns to drive measurable growthHighlights: • Led BD strategy and pursuit delivery contributing to £20m+ in new business growth in FY24. • Coach to senior stakeholders to embed BD best practice and improve pursuit win rates. • Built and managed national client portfolios across SME, corporate, and financial sectors. • Delivered CRM and digital BD enablement (MS Dynamics, AI insights, content strategy).Passionate about modernising how professional-services firms grow, I focus on creating sales cultures that deliver measurable results — where relationships, intelligence, and technology work together to drive sustainable growth.
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