David Nixon
Marketing & Sales Strategy Professional
- Role
- Sr Manager, Competitive Intelligence at Blue Shield of California
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About David Nixon
Experienced competitive marketing professional with a passion for making an impact. Committed to using a hands-on approach to create innovative sales strategies and provide critical input to product development. Track record of building and executing sales enablement tools for small and large organizations. Effective at bridging internal resources to develop a 360º understanding of market dynamics. Comfortable communicating at all levels of an organization. Deeply committed to building and supporting a positive team culture.Specialties: Sales Strategy, Competitive Intelligence & Strategy, Vertical Marketing, Competitor Assessments, Marketing Strategy, Sales Enablement, SWOT Analysis, Battle Cards.
Experience
Sr Manager, Competitive Intelligence
Jan 2021 — Present
Lead Blue Shield’s competitive and market intelligence. My team uses personal networks, research tools, and analytic frameworks to gather and analyze information about competitors, market trends, and industry dynamics. These insights are used by company leadership, sales, product development, and marketing to support sales targets and grow market share.
Education
MIT Sloan School of Management
MBA, Strategy
Cornell University
BSEE, Electrical Engineering
Skills
- Strategic Planning
- Strategic Partnerships
- Saas
- Business Intelligence
- Strategy
- Market Analysis
- Salesforce.com
- Market Research
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Go-to-Market Strategy
- Product Development
- Business Strategy
- Vertical Marketing
- Analysis
- Competitive Analysis
- Enterprise Software
- Management
- Product Marketing
- Marketing
- Cloud Computing
- Business Planning
- Product Management
- Software as a Service (Saas)
- Leadership
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