David Godwin
Product Manager | Sr. Business Analyst | Analytics Manager
- Role
- Sr Business Analyst at CMI Media Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About David Godwin
Data-driven Business Analyst and analytical data professional with a history in analyzing data, defining key business drivers, and improving business outcomes. Extensive hands-on experience in analyzing business operations and conducting functional requirement analysis. I pride myself on being a hardworking, resourceful, and excellent problem solver who consistently provides strategic recommendations to achieve and maintain business goals.
Experience
Sr Business Analyst
Nov 2022 — Present · Philadelphia, PA, US
Led and generated monthly campaign performance analyses and optimization recommendations to planning teams • Played a crucial role as the primary point of contact between the business and technology partners, effectively facilitating seamless processes to ensure successful outcomes. • Proactively identified and interpreted key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media as aligned with business goals • Strategizes the development of value-enhancing digital strategies to drive increased business effectiveness • Responsible for providing regular campaign analysis and optimizations using a defined set of KPIs for all assigned accounts • Worked closely with department leaders to generate reporting and analysis of trends and support for optimization efforts • Partnered with data analytics team to ensure data is being collected from both client and suppliers for objectives and KPI’s • Provides team leadership regarding the implementation of new initiatives, including organizing, controlling and reporting functions • Created a ticketing system for high level team priorities to improve cross functional team communication and outcomes • Horned expertise to explain to stakeholders and teams the intricacies of targets audience and brand details • Developed a thorough knowledge of each client\'s data sources to analyze and interpret trends. • Enabled process improvements by creating walk-throughs and other skill development docs
Education
MyTech Bestfriend
Specalisation, Business Intelligence & Business Analysis
2021 — 2022
Per Scholas
Training, Information Technology
2019 — 2020
Florida Institute of Technology
Master of Business Administration - MBA, Cybersecurity
University of Nigeria, Nsukka
Bachelor's degree, Political Science & Statistics
2011 — 2015
Simplilearn Alumni
Specialization, Business Analytics with Excel
2020 — 2021
Purdue University
Post Graduate Program, Data Science
2022 — 2023
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.