David Nelles
Director Global Digital Communications @HARTMANN GROUP
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WORK HISTORY
Director Global Digital Communications @HARTMANN GROUP
Global lead for digital communications content, platforms and initiatives; accountable for websites, social media, UX/UI governance, DAM and performance reporting- Defined and led the global digital communications strategy, including roadmap, prioritization and stakeholder alignment- Served as business owner for global websites: governance, continuous improvement, content operating model and quality standards- Acted as product owner for digital brand management (UX/UI): online design system (figma), consistent UX across touchpoints, and continuous optimization- Built and managed the global social media program (strategy, guidelines, processes, enablement)- Implemented and evolved a Digital Asset Management (DAM) setup (workflows, standards, adoption)- Developed and introduced an agentic GenAI solution for Communication and Markting Assets
EDUCATION
University of Münster
M.A., Economics, Political Sience
SKILLS
ABOUT DAVID NELLES
I lead global digital communications and integrated PR/marketing/brand approaches, building structures that make impact measurable across content, social, websites, UX/UI governance, asset management and performance dashboards. With 15+ years across agency and corporate environments, I combine strategic brand leadership with operational excellence and KPI-driven management. I translate communication objectives into scalable digital systems (platforms, processes, UX/design standards) and empower teams to execute consistently across regions and stakeholders. I work closely with leadership teams, prioritize like a product owner and increase transparency through performance measurement.Focus: integrated communications, digital brand strategy, global social, content strategy, web ownership, UX/UI & design systems, DAM, analytics & dashboards, stakeholder/change management, leadership.
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