David Cross

About David Cross

With uniquely broad-based functional, industry and global experience, I accomplish more with marketing for the business. That’s why business leaders have trusted me to deliver their mission critical initiatives and why my teams are highly motivated to deliver results.Marketing often gets a bad rap, particularly when a company is struggling. The proverbial black box, issues with transparency can result in misunderstanding regarding strategies and outcomes. Breakdowns between marketing and sales impact revenue generation. Marketing departments and the companies they serve deserve better!The foundation of my marketing experience comes from ten years at P&G and The Coca-Cola Company, two of the world’s best consumer marketers. I then spent several years building B2B consulting practices, which advanced both my strategic thinking and effective process-driven execution. Finally, I applied all that experience working from the inside to build high-growth, technology-focused B2B companies. The common threads… an unrelenting focus on customer intimacy; bridging market-driven strategy with detailed execution; harnessing data to improve decision-making; cultivating people with attitude and aptitude; building successful cross-functional relationships with sales and product development.Bring it all together and you have a highly effective, proven marketing leader who combines the results-orientation of a business practitioner, the innovative problem-solving skills of an entrepreneur and the process-driven approach of a consultant, who thrives in even the most demanding environments.

Experience

1. Atlas Rose Licensed Marketer

   Atlas Rose Marketing

   Mar 2026 — Present · Atlanta, GA, US

   Complete range of products and services, unlocking the power of marketing for all businesses through effective leadership and a disciplined approach.

Education

• Emory University - Goizueta Business School

  Business of Healthcare Management - EMBA Program, Healthcare management, strategy, innovation and policy

  2015 — 2016

• Miami University

  B.Phil., Interdisciplinary Studies

  1986 — 1990

• Emory University - Goizueta Business School

  MBA, International Business

  1998 — 1999

Skills

• Leadership
• Market Research
• Positioning
• Strategic Planning
• Marketing
• Customer Relationship Management (Crm)
• Business Development
• Brand Management
• Start-Ups
• Strategy
• Marketing Strategy
• Emerging Technologies
• New Business Development
• Crm
• Management
• Team Leadership
• Management Consulting
• Brand Development
• Business Strategy
• Emerging Markets
• Entrepreneurship