Dave Rook

About Dave Rook

I lead brand strategy, audience marketing, client communications, and sales enablement for complex, growth-oriented organizations—most recently for HUB International’s Southwest Region.My work sits at the intersection of strategy, storytelling, technology, and human behavior. I help organizations clarify their value proposition, activate the right audiences, and drive measurable outcomes across the full customer lifecycle—from acquisition and engagement to retention and growth.Across B2B and B2C environments, I’ve partnered closely with executive leadership, sales, and product teams to: • Build and reposition brands in competitive, regulated markets • Translate data and behavioral insights into practical go-to-market strategies • Align marketing, communications, and sales enablement around clear business objectives • Support growth initiatives including M&A integration, portfolio strategy, and new product launchesEarlier in my career, I held senior leadership roles in advertising, media, e-commerce, and publishing, including CMO and general management positions, and worked with iconic global brands as well as high-growth, digitally native businesses.I regularly speak at industry conferences on applying behavioral economics and cognitive bias to influence decision-making and motivate desired human behavior—particularly in complex purchase environments.I hold an MBA from Georgetown University and a degree in Communications from Arizona State University’s Walter Cronkite School of Journalism.

Experience

1. SVP, Marketing

   HUB International

   Dec 2021 — Present · Scottsdale, AZ, US

   Lead brand marketing, marketing strategy, sales enablement, website and content development, SEO, corporate communications/pr, digital platform solutions, and client employee communications for HUB’s Southwest Region.

Education

• Arizona State University

  BA, Organizational Communication

  1985 — 1990

• Georgetown University McDonough School of Business

  MBA, International Business Strategy

  2004 — 2006

Skills

• Strategic Partnerships
• Business Development
• Digital Marketing
• Online Advertising
• Online Marketing
• Analytics
• Lead Generation
• Customer Acquisition
• Marketing
• Ppc
• Copywriting
• Affiliate Marketing
• B2b
• Direct Marketing
• Strategy
• E-Commerce
• Product Marketing
• Digital Strategy
• Google Adwords
• Start-Ups
• Leadership
• Mobile Devices
• SEO
• E-Commerce SEO
• Saas
• Media Planning
• Interactive Marketing
• Account Management
• Product Management
• Product Development
• B2b Marketing
• Marketing Management
• Email Marketing
• Digital Media
• Mobile Marketing
• Social Media
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy