David Mering

About David Mering

At the age of 28, Dave had the ambition and the guts to open his own independent agency. Fueled by passion, stamina and a keen business sense, he kept that agency growing for 30-years and counting. While not all-encompassing, these facts are crucial when defining the man who is the driving force behind MeringCarson’s success. Dave is like a Swiss Army Knife of industry knowledge, from business and creative strategy to creative execution and production to media planning and buying. And he’s not too shy to share his opinions about all of them (just one reason he’s also a sought after speaker for industry events).Dave will tell you that the secret to his success is that he had the foresight to create a different kind of ad agency: one that connected consumers to brands on a deeper level. His clients will tell you it’s that he cares as much about their business as his own. Whatever the secret, while so many other agencies have come and gone, MeringCarson – powered by Dave’s “Heart Meets Head” philosophy – has not only survived but thrived. The successes are undeniable. Some of the agency accomplishments he’s most proud of are: • Taking Lodi from “off the map” to Wine Region of the Year and then Winemaker of the Year. • Influencing $32+ billion in economic impact for the state of California through the Visit California marketing efforts.• Creating a celebrity-fueled social movement to support returning veterans with Got Your 6• Being a trusted partner of The Walt Disney Company for decades, having worked on over 15 lines of business.• Not only creating a spot for the most talked about advertising event of the year — the Super Bowl — but also winning an Emmy for none other than the NFL itself.• Having one of the best track records for employee retention/happiness in the industry.When Dave isn’t thinking about his client’s business, he finds complete contentment in the simple pleasures of family, a (very) good bottle of wine and a few laps in the pool.

Experience

1. Mering Is Now The Shipyard

   Present

Education

• California State University-Sacramento

  BA, Communications

  1976 — 1981

Skills

• Interactive Advertising
• Digital Media
• Online Advertising
• Social Media Marketing
• Digital Marketing
• Interactive Marketing
• Broadcast
• Creative Strategy
• Brand Development
• Integrated Marketing
• Mobile Marketing
• Digital Strategy
• Creative Direction
• Outdoor Advertising
• Social Media
• Advertising
• Media Buying