David McCarthy
B2B Product Marketing and Content Marketing
- Role
- Senior Product Marketer at Thyme Care
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About David McCarthy
I am an end-to-end marketer with more than ten years’ experience in the B2B healthcare and health tech space. My experience spans brand and content marketing, demand generation, and product marketing.I\'ve supported and led marketing programs and strategies for brands like Thyme Care, Elevance Health, the American Medical Association, Carelon, AIM Specialty Health, RevenueWell, Aspire Health, and CareMore. I am widely certified in different marketing functions, earning certifications like- Reforge: Brand Marketing- Reforge: Product Marketing- Reforge: Marketing Leadership- Google Analytics (Beginner + Advanced)- Moz SEO Essentials- Hubspot Inbound Marketing- Hubspot Content Marketing- Product Marketing Alliance Core Certification- Google Data Journalism- Hootsuite Social Media Marketing- Drift Conversational MarketingI earned my MA in English Literature from DePaul University, achieving a top-three score on the graduate examination. I received a BA in English from Loyola University Chicago and completed a professional certification program at the University of Chicago in marketing.
Experience
Senior Product Marketer
Sep 2025 — Present
Education
Cornell University
Product and Service Design
2015 — 2015
Loyola University Chicago
B.A., English Language and Literature/Letters
University of Chicago
Professional Certificate, Integrated Marketing
2013 — 2016
DePaul University
M.A., English Literature
Skills
- Non-Profits
- Adobe Acrobat
- Hootsuite
- Research
- Healthcare
- Instructional Design
- Chicago Manual of Style
- Event Planning
- Content Development
- Developmental Editing
- Indesign
- Blogging
- Nonprofits
- Editing
- Digital Copywriting
- Microsites
- Content Management
- Publications
- Adobe Indesign
- Copy Editing
- Creative Writing
- Surveymonkey
- Email Marketing
- Squarespace
- Content Writing
- Landing Pages
- Google Analytics
- Project Management
- Ama Style
- Social Media
- Copywriting
- Constant Contact
- Articulate Studio
- Project Planning
- Managed Care
- Writing
- Powerpoint
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