David Maldonado

About David Maldonado

EXECUTIVE SUMMARYI am a Commercial Strategy Executive and General Manager who bridges the gap between boardroom vision and field execution. I don\'t just write 10-year plans; I structure the strategic alliances, optimize the P&L, and mobilize the networks to deliver them.THE STRATEGIST (Corporate Strategy): I led the complete restructuring of Ford’s Global Audio Strategy, analyzing pages of technical data to redefine a legacy supplier ecosystem. I secured CEO approval for a roadmap delivering $1B in projected savings over the business plan, while simultaneously driving cross-vehicle strategies that generated $1.2B in connected-vehicle recurring revenue.THE OPERATOR (General Management): Strategy fails without execution. I mobilized a national independent network for the \"Building Together\" initiative, aligning 38 independent ad funds and 100+ retailers to unlock $7.1M in incremental media value in under 90 days.THE VALUE PROPOSITION: I operate with high efficiency to solve complex industry challenges at the intersection of physical hardware, retail networks, and digital ecosystems. I step into Vice President, Head of Strategy, and General Manager mandates to deploy this \"Dual-Threat\" capability and drive massive enterprise value.AREAS OF EXPERTISE: Corporate Strategy & P&L Management | Strategic Alliances & Partnerships | Commercial Strategy | Cost Optimization ($1B+)| Global Network Mobilization | Go-to-Market Execution | Data Analysis & Decision Making

Experience

1. Principal Retail Consultant & Operations Lead Lincoln Flagship Market

   Ford Motor Company

   Jul 2025 — Present · Detroit, MI, US

   Top Performance Recognition: Awarded \"2025 Field Leader of the Year\" for mobilizing the brand\'s flagship market to exceed operational targets and drive network alignment.• Strategic Market Management (Flagship Zone): Selected to direct operations for the brand’s highest-profile market (Michigan), overseeing the highest concentration of top-volume retailers globally.• AI-Driven Revenue Optimization: Engineered and deployed a proprietary analytics tool to manage Q4 incentive programs. The innovation drove the zone to 100% objective attainment and is currently being benchmarked by the broader enterprise for regional adoption.• Workflow Automation & Scaling: Identified critical bottlenecks in the Lincoln Access Rewards (LAR) dealer support network. Engineered a custom generative AI assistant that automated complex policy inquiries and drafted dealer communications, dramatically reducing response times and scaling to adjacent organizations.• Operational Turnaround & Asset Utilization: Partnered with underperforming B2B retailers to diagnose root causes of efficiency gaps. Implemented data-driven recovery plans that optimized service throughput and significantly reduced asset downtime (VOR) to protect profitability.

Education

• Nova Southeastern University

  Master of Business Administration - MBA

  2005 — 2007

• Nova Southeastern University

  Bachelor of Science - BS, Legal Studies

  2002 — 2004

Skills

• Profit
• P&L Management
• Public Speaking
• Iri
• Budget Administration
• Strategy
• Full P&L Responsibility
• Driving Results
• Multi-Site Management
• Budgeting
• Key Account Development
• Sales Operations
• Customer Retention
• Store Operations
• People Management
• Customer Service
• Strategic Planning
• Retail Category Management
• Budgets
• Database Management
• Forecasting
• Leadership Development
• Retail
• Operations Management
• Merchandise Planning
• Direct Store Delivery
• Microsoft Office
• Sales
• Critical Thinking
• Marketing
• Process Improvement
• Quality Control
• Multi-Channel Retail
• Brand Management, Project Development, Quality Controls, Brand Management, C-Level Communication, Sales Management, Budget Administration, P&L Management, Developing Team Members, Sales Forecasting, Process Improvement, Process Implementation, Multi-Site
• C-Level Communication
• Sales Management
• Trade Marketing
• Business Process Improvement
• Customer Satisfaction
• Training