Lyle Rountree

About Lyle Rountree

Dynamic marketing executive with deep expertise in driving growth across healthcare, dental specialty, and multi-site practice environments. As Vice President of Marketing at Specialty 1 Partners—the nation’s leading specialty dental support organization—I lead the Partner Practice Marketing Support Team in delivering innovative strategies that strengthen referral networks, elevate the patient experience, and optimize practice performance.With a proven history of success in both hospital and practice settings, I bring a comprehensive skill set spanning digital and traditional marketing, Search Engine Optimization (SEO), Customer Relationship Management (CRM), and product lifecycle management. My leadership focuses on building scalable marketing platforms, aligning strategies with business objectives, and delivering measurable ROI through data-driven decision making.I am passionate about bridging the gap between patient experience and business growth—consulting with doctors, operations leaders, and executives to create marketing strategies that empower practices, enhance referral relationships, and drive sustainable success across a national network.

Experience

1. Vice President of Marketing

   Specialty1 Partners

   Mar 2024 — Present

   As Vice President of Marketing at Specialty 1 Partners—the leading Dental Support Organization for oral surgery, endodontics, and periodontics—I lead the strategy, operations, and execution of marketing initiatives that drive referral growth, patient acquisition, and partner practice success across a national network of specialty practices.

Education

• Richland Community College

  Associate's degree, Multimedia Development

  2001 — 2002

• Louisiana State University

  BS, Mass Com - Electronic Media

  1992 — 1997

Skills

• Market Planning
• Digital Media
• Promotions
• Public Relations
• Media Relations
• Business Strategy
• B2b
• Customer Relations
• Direct Marketing
• Marketing Communications
• Advertising
• Sem
• Event Planning
• Online Marketing
• Competitive Analysis
• Team Leadership
• Negotiation
• Marketing Management
• Email Marketing
• Team Management
• Product Lifecycle Management
• Social Media
• Digital Marketing
• Product Management
• Copywriting
• Lead Generation
• Product Marketing
• Social Networking
• Market Research
• Strategic Partnerships
• Budgets
• Direct Mail
• Corporate Communications
• New Business Development
• Product Development
• Interactive Marketing
• Account Management
• Content Management
• Budgeting
• Customer Service