David Lutz

About David Lutz

Accomplished medical device and P&C insurance professional with +15 years post MBA experience in product/process management, strategy/vision creation, go to market planning, organizational transformation, P&L responsibility, and quality control. Collaborative leader with strong track record of creating an inspiring team environment and people/manager development. Demonstrated ability conceptualize solutions and execution plans for organizational opportunities, as well as build multi-level support to create accountability and deliver measurable success. Able to understand and communicate complex information in audience appropriate format. Reports into executive leadership.I enjoy challenging industries where the products, regulatory and data complexity make for interesting day to day work and provide real benefits to customers. Really believe success stems from your team and the people around you working collaboratively.Notable achievements: creation and launch of new product lines, performance improvements in +$400M markets with P&L responsibility, efficiency and accuracy gains from department reorg and process redesign, establishment of quality control programs, turnaround of struggling teams.

Experience

1. Director of Implementation Strategy Product Management

   Farmers Insurance

   Oct 2022 — Present · Los Angeles, CA, US

   Leading development of enterprise-wide product implementation strategies addressing speed to market, and automation for $14 Billion book of business. Oversee multiple teams and people managers in product group.• Drove end-to-end speed to market workstream with IT to reduce rate implementation by 1 month,+$100M impact• Negotiated SAP Signavio licensing volumes and cost, 3 year contract with 18% reduction in operating costs• Integrated multiple Farmers Workplace Solutions (METLIFE) teams into Personal Lines operations, 100% retention• Built new distribution strategy and pricing competitiveness analysis,+6% surplus ratio and shift to profitable growth

Education

• Laguna Hills High School

  HS diploma

  1994 — 1998

• USC Marshall School of Business

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2005 — 2007

• University of Redlands

  Bachelor of Arts (BA), Political Science and Government

  1998 — 2002

Skills

• Strategy
• Product Development
• Cross-Functional Team Leadership
• Product Marketing
• Marketing Strategy
• Competitive Analysis
• Medical Devices
• Global Marketing
• Healthcare
• Product Launch
• Product Management
• Strategic Partnerships
• Marketing Communications
• Mentoring
• Management