David Littlewood

WORK HISTORY

EDUCATION

ABOUT DAVID LITTLEWOOD

I am an experienced, achievement-oriented CPG sales driver, team builder, and leader with extensive Sales leadership experience in the Recreational Vehicle, Food / Grocery, and Home Entertainment DVD / Packaged Media CPG industries. In my current role as National Sales Operations Manager/BDC at Fraserway RV I liaise with Sr. Leadership across all departments to develop strategy and execute programs across our dealer network. I also lead the Business Development Center team for the organization to optimize both inbound and outbound customer contacts. For the 20 months before that, I led our sales and business office teams. When I was Director of Sales at a2 Milk Company, I directly managed all strategic and tactical sales initiatives for the Canadian market, including P&L management. Prior to that, as Director of Sales for Earth\'s Own Food Company, I led all sales functions for our USA market, Costco Canada, Amazon USA, and International market sales. I led a team of two, consisting of one Business Development Manager and one Territory Sales Representative. Prior to this role, I spent 18 years as a sales leader at 20th Century Fox. Over my last decade at Fox, I had the opportunity to engage in three separate senior sales roles in that fast paced, dynamic, CPG category. For 2.5 years I led the Target U.S. team, then for 4.5 years I drove sales by leading the 7 person Fox Canada Physical (discs) and Digital Sales team, and for the last 3 years I led the Fox & Entertainment One Joint Venture sales team at Best Buy, Sunrise Records and Deals Are Us. Before Fox, I enjoyed 10 years in the Grocery industry, where I directly engaged on behalf of General Mills, Unilever, and Tropicana / QTG Canada with Safeway, Overwaitea, Sobeys West, Costco, HY Louie, London Drugs, and Associated Grocers Key Accounts, plus all island-based key accounts in a supervisory capacity. I have detailed knowledge of AC Nielsen data and systems, which helped my team deliver significant wins for Safeway in the baking category during an S-COP review process while working with that retailer.I possess a detailed understanding of how Sales, Finance, Operations, and Marketing interact and collaborate to deliver results. I am proficient at selling new ideas internally and externally and negotiating win/win outcomes. I am consistently recognized by my superiors and direct reports for having excellent communication skills, category management expertise, attention to detail, coaching ability and extensive knowledge of how to conduct successful supplier/customer negotiations.