David Link

About David Link

Digital executive with 20+ years of experience in creative direction, product…

Experience

1. VP Head of Creative, Marketing

   Saatva

   Aug 2019 — Present

   Saatva is the fastest-growing online luxury mattress company. I have built from scratch an internal creative agency that handles all print, digital, social, TV, packaging and in-store marketing. Our creative team has helped grow revenue in the hundreds of millions over the past two years and has elevated the brand\'s luxury aesthetic and voice across all forms of brand and performance marketing. Manage and grow in-house creative agency: • All performance marketing creative • Paid and Organic Social media • Email marketing • TV and Youtube spots • CGI development of products and luxury interior designed rooms • Video development from social media to TV • Brand marketing and strategy • Radio and podcast marketing • In-Store video marketing and storytelling • Direct mail, print and product packaging I have recently launched a Saatva video production studio for the development of weekly social media and Youtube videos.

Education

• California Institute of the Arts

  Visual Communication + Film/Video

• Purchase College, SUNY

  Film Directors Program

Skills

• Interactive Tv
• Content Strategy
• Digital Photography
• Integrated Marketing
• Interactive Marketing
• Entrepreneurship
• E-Commerce
• Website Redesign
• Brainstorming
• Interactive Advertising
• Digital Marketing
• Future Trends
• New Product Ideas
• Experience Design
• Ipad Development
• Interactive Media
• Interaction Design
• User Experience Design
• Mobile Design
• Tablet Experiences
• Product Development
• User Experience
• Digital Media
• Fire Eating
• Publishing
• Rapid Prototyping
• User-Centered Design
• Tablet Advertising
• Advertising
• User Interface Design
• Creative Technology
• Transmedia Storytelling
• Content Development
• Video Production
• Online Advertising
• Digital Strategy
• Directing
• Creative Strategy
• Mobile
• Graphic Design