David Lequeux

About David Lequeux

I have a rich history as a highly energetic Information Technology Sales Leader. I actively listen to sales team needs and creatively develop internal sales support products and perform training. I enjoy studying industry trends and gathering customer feedback to develop product marketing tools and sales strategy. My current goals revolve around bringing 25 years of deep involvement in the cycling community to lead product development for Road and Gravel bikes at a major bike Brand!As a cycling enthusiast I have been riding and racing at many American Gravel and Road events as well as following the international professional race scene with curiosity and understanding of the latest cycling equipment trends.That experience gives me a clear view of what bicycle riders actually need and how the industry can better serve them.My passion for cycling keeps me curious, aware of trends, and focused on what’s next for riders.Across every role, I’ve learned to navigate complexity, adapt quickly, and deliver under pressure. Now I’m aiming to bring all of this—leadership, technical fluency, and decades of rider‑level experience—into a role where I can help major bike brands build better products, elevate the rider experience, and strengthen the entire cycling industry.I am qualified for this role because I’ve spent my career leading teams, aligning cross‑functional groups, and turning real customer insights into clear plans, product sales briefs, and marketing roadmaps. My background in the Building Information Modeling industry strengthened my ability to understand technical specs, project timelines, and technical collaboration—skills that translate directly into partnering with engineering and R&D on product development.

Experience

1. Regional Vice President Sales Marketing

   PPLSI

   May 2018 — Present · US

   Won the prestigious, Lady of Justice Award as Regional Vice President of the Year in 2024• Turned customer and sales team feedback into product improvements and marketing action plans• Worked with other departments to improve pricing, messaging, and sales strategy.• Stayed at the forefront of fast changing Identity Theft Protection technology & services.• Built large sales teams across California and the US.• Recruited, trained and coached new sales associates into strong leaders.• Spoke at large events to train and motivate teams, boosting performance.• Created simple duplicate-able training systems that helped sales teams succeed long‑term.

Education

• UCLA

  BA, Theater Arts

  1994 — 1998

• Personal Development

  John Maxwell Leadership Books, Business Coaching with David Byrd, Leadership Management Internationa

• UCLA

  BA, Theater Arts

  1994 — 1998

• Sander Sales Institute

  Solution Sales Training and Strategic Selling

• The Challenger Sale Method

  Challenger sales method of reframing companies ideas

Skills

• Go-to-Market Strategy
• Channel Partners
• Data Center
• Vmware
• Consulting
• Solution Selling
• Salesforce.com
• Networking
• Enterprise Software
• Sales Management
• Sales Operations
• Professional Services
• Managed Services
• Crm
• Contract Negotiation
• Selling
• Information Technology
• Strategic Partnerships
• Training
• New Business Development
• Saas
• Public Speaking
• Leadership
• Management
• Strategy
• Sales Process
• Sales
• Software Industry
• Account Management
• Direct Sales
• Lead Generation
• Vendor Management
• Business Development
• Cloud Computing
• Disaster Recovery