David Guévellou

Senior Marketing Specialist @Salesforce

Ville de Paris, FR

French Marketing Team at Salesforce • Lead GenerationDriving high-quality leads and building a robust sales pipeline, targeting a 30% increase.• Demand GenerationCrafting and executing innovative strategies to generate demand and fuel the sales pipeline at scale, from top to bottom funnel, closely collaborating with SDR and Sales teams to enhance lead-to-opportunity conversion rates.• Events: Planning and executing both physical and virtual events with seamless delivery and high engagement.• PartnershipsCollaborating with an extensive partner ecosystem.• Content CreationIncreasing awareness, driving engagement, and developing compelling content and strategic communications.• Digital FocusSpecializing in AI, Agentforce, Commerce Cloud, Marketing Cloud, and Data Cloud solutions.• Field MarketingAligning with local leadership and extended corporate and product marketing teams to build data-driven and integrated marketing plans.Budget ManagementEffectively managing budgets and evaluating ROI of campaigns, meeting KPIs within budget and tight deadlines.• Strategic PlanningDeveloping data-driven marketing plans to enhance engagement.• Cross-Functional CollaborationWorking closely with Sales, Sales Development, and Partner Management teams in France and EMEA.

EFAP - École des nouveaux métiers de la communication

Master Communication

Universidad de Santiago de Compostela

Master, Comercio internacional

Université d'Orléans

Licence LEA, anglais, espagnol, marketing

Letterkenny Institute of Technology

Bachelor Business & European Languages