David Lee
Group Leader, Direct to Consumer at Church & Dwight Co., Inc.
- Role
- Group Leader, Direct to Consumer at Church & Dwight Co., Inc.
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About David Lee
A data oriented marketing professional with extensive experience in leading Direct-to-Consumer businesses. Expertise includes managing multi-million dollar lead generation and branding campaigns, improving consumer retention/advocacy/LTV and developing and leading diverse teams. A primary area of strength is driving online revenue through direct response and hybrid television as well as digital advertising campaigns (paid search, email, social & online display). B2C Marketing Specialties: • Lead Generation • Data Analytics • Media Management • Contract Negotiation • Maximizing Return on Ad Spend (ROAS) • Increasing Average Order Value (AOV)
Experience
Group Leader, Direct to Consumer
May 2017 — Present · Chicago, IL, US
Responsible for multiple DTC businesses (including subscription-based) with an emphasis on increasing revenue, improving customer retention and lifetime value, working with brand teams to reach strategic goals and P&L management.
Education
Valparaiso University
BA, Communications
1992 — 1996
University of Phoenix
MBA, Business
2004 — 2006
SMU Cox School of Business
Master Negotiation
Skills
- Management
- Marketing
- Ppc
- Budgeting
- Sales
- Online Marketing
- Corporate Communications
- Multi-Channel Marketing
- Digital Marketing
- Analytics
- Public Relations
- Lead Generation
- Customer Acquisition
- Marketing Communications
- Media Planning
- New Business Development
- Media Buying
- Budgets
- Marketing Strategy
- Email Marketing
- Pay Per Click (Ppc)
- Online Advertising
- Direct Marketing
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