David Dickson

Manager of Global Pricing Strategy & Merchandising Analytics

Role: Manager of Global Pricing Strategy & Merchandising Analytics at Under Armour
Location: Baltimore, MD, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About David Dickson

Experienced Analytics professional with a demonstrated history of business…

Experience

Manager of Global Pricing Strategy & Merchandising Analytics
Under Armour
Aug 2022 — Present · Baltimore, MD, US
Developed a Tableau report analyzing the impact of inflation-driven price changes on sales, utilizing ETL processes with Trasix and Snowflake data, and integrating 8 data sources.• Executed price changes in Initial Ticket Pricing (ITP) for two future seasons. Process combines input from Machine Learning Model estimated Elasticity balanced with Product Team input on competitive positioning. Impact is forecasted to be $1M incremental margin dollars per season. Automated ASP bucket analysis to identify pricing opportunities in market.• Completed an ABC analysis project on UA invoice data, creating a dynamic Tableau dashboard by integrating 11 data sources to model performance based on Units, Revenue, and Margin Dollars. Lead to assortment rationalization opportunities in various categories.

Education

Georgia Institute of Technology
Bachelor's of Science
2012 — 2016

Skills

Statistics
Data Analysis
Microsoft Office
Powerpoint
Microsoft Excel
Programming
Procurement
Tableau
Windows Sharepoint Services
Microsoft Word
Microsoft Access
Vba
Sql
Visio
Microsoft Visual Studio
Otm
Onenote
Microsoft Sql Server
Teamwork
Python

Contact information

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Work email
•••••@underarmour.com
Personal email
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Current company

Under Armour

13K employees · Founded 1996 · Baltimore, Maryland, United States

Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

underarmour.com

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