David Denton

About David Denton

I build things that scale. Revenue programs, delivery frameworks, strategic partnerships, and teams that consistently outperform. At Salesforce, I lead Professional Services across some of the most complex enterprise accounts in Health and Life Sciences, including CVS Health, Humana, and Aetna. Since rejoining in 2024, I\'ve driven significant PS bookings growth, built a substantial net new pipeline, and delivered top-decile attainment two years running. The Humana engagement, a multi-year transformation program, became an internal benchmark for how Salesforce runs large-scale enterprise programs. My edge is sitting at the intersection of strategy and execution. I don\'t just close deals; I architect the commercial motion, align the delivery model, and create structures that keep generating value long after the initial engagement. That includes building the Client Partner Community of Practice for Regulated Industries from scratch, because I saw the gap and closed it.Before this chapter, I co-founded a professional services firm, secured Databricks Ventures funding as one of three global partners selected, and built the entire revenue engine from zero to funded in under 12 months.Concurrently, as a Global Advisor at Tercera, my expertise in growth equity for cloud professional services markets empowers firms to scale and capture market share in the dynamic Third Wave of cloud computing. This dual role leverages my certifications in Generative AI and Databricks Lakehouse Fundamentals, aligning with a mission to guide companies toward sustainable, informed growth in the cloud era.

Experience

1. Global Advisor

   Tercera

   Aug 2024 — Present · Carmel, IN, US

   Tercera is a growth equity firm specializing in the $460B cloud professional services market. We invest in people, not products. We look for solid growth, not unicorns. We seek to support, not control.We\'re a team of invested operators who know first-hand what it takes to build and scale a successful cloud services business. Our goal is to identify the firms who will lead the next wave of cloud computing - the Third Wave - and provide them with the capital, counsel and connections to scale faster and take an outsized share of their market.

Skills

• Sales Presentations
• Social Networking
• Social Media Marketing
• New Media
• Salesforce.com
• Applicant Tracking Systems
• Crm
• Marketing Strategy
• Lead Generation
• Google Apps
• Event Planning
• Business Development
• Digital Marketing
• Digital Media
• Building Relationships
• Public Relations
• Cloud Applications
• Account Management
• Solution Selling
• Leadership
• Contract Negotiation
• Selling
• Recruiting
• Recruitment Advertising
• Direct Sales
• Customer Relationship Management (Crm)
• Sales Management
• Marketing
• Management
• Online Marketing
• Talent Acquisition
• Social Media
• Inside Sales
• Negotiation
• Email Marketing
• HR Consulting
• Interviews
• Sales Operations
• Customer Retention
• Customer Service