David Larson

About David Larson

I get energized by growing a brand’s revenue and profits by designing strategies to acquire more customers and increase their lifetime value. This growth comes through the understanding of customer insights and leveraging the analytics to better market 1to1 with the right product/message, at the right time, in the right channels. By developing and adapting the business strategy that differentiates it from the competition, this will generate both sales and profits.RESULTSDIGITAL TRANSFORMATION for companies for over 15 years to gain better insights to customer understanding and experience to build effective relationship to maximize LTV. DRIVE profitable sales growth with over 300% in less than 2 years for several business units through customer insights, Persona development, and A/B testing, digital (eComm) and traditional campaigns/sources. DEVELOP the 5-year strategic business plan that led to 20%+ sales growth while maintaining a 20% NIBT in each of the first two years. Plan focused on branding, customer acquisition and retention along with product development/cross selling. DIRECTED the shift to Omni-Channel marketing company through the creation of a digital department and direct sales team in addition to developing a unified marketing strategy through the marketing, merchandising/product and analytics teams. Shifted focus to UX, SEO, SEM, email, and social.CREATE strategic business relationships/partnerships and executed acquisitions to leverage the technology, products and/or customers to benefit both parties. LED the overall positioning and branding strategy to achieve overall long-term strategic direction in addition to transitioning to a P&L driven marketing company by structuring a customer-centric organization and establishing KPI to monitor the activities and processes to take action on the outcomes.Other insights:• Adapting to the needs of the company to given me the opportunity to have worn many hats in my career–Strategist, Marketer, Merchandiser, Business Developer, M&A marketing lead, Product Developer, P&L Manager and Analyst.• I don’t care who gets credit. I just like to show improvements!• My entrepreneurial spirit was cultivated on the farm and refined in a master’s program.• I get excited analyzing data but love trying new marketing ideas that have never been tried before. • I love adventure and extreme sports!Strengths Finders: Strategic, Analytical, Ideation, Woo, Responsibility, Achiever

Experience

1. Strategic Marketing Consultant

   Lifespark

   May 2025 — Present

Education

• North Dakota State University

  Psychology and Political Science

• University of St. Thomas - Opus College of Business

  MBA, Entrepreneurship (Venture Mgmt)

• Minnesota State Moorhead

  BS, Double major in Marketing & Management

• University of St. Thomas - Opus College of Business

  Digital Marketing Fundamentals & Strategic Social Media Marketing - CEU

  2016 — 2016

• University of St. Thomas - Opus College of Business

  Certified Digital Marketing Professional (CDMP), Digital Marketing

  2017 — 2017

Skills

• Catalogs
• Budgeting
• Business Development
• Digital Marketing
• Product Development
• Product Marketing
• Merchandising
• Marketing Strategy
• Product Management
• Lead Generation
• Customer Acquisition
• Market Research
• Multi-Channel Marketing
• Strategy
• E-Commerce
• Online Marketing
• P&L Management
• Direct Marketing
• Social Media
• Catalog Marketing
• Email Marketing
• Advertising
• New Business Development
• Negotiation
• Leadership
• Database Marketing
• Market Planning
• Promotions
• Direct Mail
• Strategic Planning
• Segmentation