David L.
I breathe life into brands and products through creativity and execution | Founder of Free Association | Design Leader | Product Innovator
- Role
- Co-founder, Managing Director, Executive Design Director at Free Association
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About David L.
I’m an entrepreneurial leader with over 20 years of experience at the crossroads of…
Experience
Co-founder, Managing Director, Executive Design Director
Jan 2009 — Present
Free Association is more than a design agency—it’s a trusted partner for organizations looking to navigate the future with confidence and creativity, transforming ambitious ideas into real-world success.I co-founded Free Association, a digital product design agency where I served as Managing Partner and Executive Design Director. Over the past 15 years, we’ve partnered with some of the world’s leading technology companies—Google, YouTube, Facebook, PayPal, Coinbase, eBay, Waze, and Toyota—as well as the most ambitious startups, helping them build resonant brand expressions, explore customer value propositions, and launch elegantly designed products.At Free Association, we thrive in complexity and ambiguity. By combining creativity, strategic thinking, and a collaborative approach, I\'ve created a vibrant, high-performance culture that delivers bold, impactful results that help organizations grow. Free Association specializes in translating visionary ideas into impactful systems, focusing on:• : Crafting cohesive and resonant brand identities that connect with audiences across touchpoints.• : Designing user-centered experiences that deliver on customer needs while driving business results.• : Building scalable frameworks that ensure consistency and efficiency in execution.
Skills
- Social Media Marketing
- Integrated Marketing
- Art Direction
- User Interface Design
- Digital Marketing
- Creative Strategy
- Digital Storytelling
- Concept Development
- Social Media
- User Experience
- Content Strategy
- Creative Direction
- Digital Media
- Marketing
- Early-Stage Startups
- Advertising
- Interactive Marketing
- Digital Strategy
- Television
- Brand Development
- Online Advertising
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