David Lam
Digital Marketing Manager - Seo & Ai-driven Content Optimization @RBC
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WORK HISTORY
Digital Marketing Manager - Seo & Ai-driven Content Optimization @RBC
Pioneered SEO-powered content strategies for the Avion Rewards program by leveraging SEMrush, Google Analytics, and Screaming Frog to identify high-value keyword opportunities and perform technical audits that improved search engine visibility and digital engagement.* Optimized digital sales applications and public-facing content through data-backed insights, identifying high-value user trends to refine AI-search strategies and drive measurable growth in client retention.* Authored high-impact copy for the Avion Rewards website from an SEO perspective, ensuring all digital content was fully optimized for target keywords and search intent to drive measurable client growth and engagement.
EDUCATION
École Sainte-Famille
High School Diploma
Ryerson University
Bachelor of Commerce - BCom
ABOUT DAVID LAM
Results oriented Marketing Manager specializing in SEO, GEO, AI-search optimization, and copywriting to drive growth and retention for the Avion Rewards program. I blend strategy, creativity, and analytics to craft compelling, data-driven content that delivers measurable results and adapts to emerging digital trends. Working closely with cross-functional teams, I create engaging digital experiences that deepen relationships, enhance engagement, and maximize impact. With native fluency in English and French, I bring a unique perspective to my work.
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