David Kyungshin Park
Legal Counsel at KASA
- Role
- Legal Counsel & Strategic Advisor at Kasa
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About David Kyungshin Park
Strategic partnerships and brand ventures professional with a legal background, operating…
Experience
Legal Counsel & Strategic Advisor
Jan 2019 — Present · New York, NY, US
Co-founder of a boutique advisory and management firm helping creatives and cultural entrepreneurs navigate legal complexities and unlock brand-building opportunities. I provide strategic legal guidance while also leading efforts to secure impactful collaborations and partnerships- Negotiated PELOTON Instructor Alex Toussaint’s employment carve-outs, allowing him to become the first instructor to break new ground in brand partnerships and IP control/exploitation- Structured major endorsement and talent licensing deals for Toussaint, including: PUMA: Groundbreaking partnership that included commitments to create co-branded apparel and footwear collections, including a signature cycling shoe (Puma’s first entry into the cycling category), with multi-year extensions.SMARTWATER: Multi-year partnership positioning Alex as the featured talent for its Alkaline water product launch, including multiplatform campaign commitments such as a national TV commercial, OTT placements and OOH advertising.HYPERICE: Architected the brand\'s first athlete ambassador deal, negotiating equity participation and positioning Alex alongside other high-profile athletes- Negotiated key IP and commercial agreements for design studio NUOVA with its brand partners including RANGE ROVER (Jaguar Land Rover) and Design Miami- Cultivated strategic brand partnerships for digital influencer clients with brands including NBA, Bose, Movado, Google Nest, Applegate, Big Green Egg, and O’Neill by aligning talent IP with corporate marketing objectives- Counseled NUOVA through a sensitive co-founder dispute at AEIR (beauty startup) resulting in NUOVA maintaining board control
Education
Brandeis University
Bachelor of Arts (B.A.), Philosophy and Politics
2007 — 2011
Brooklyn Law School
Doctor of Law (JD), Intellectual Property; Entrepreneurship
2013 — 2016
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