David Krakauer

About David Krakauer

I am a General Manager and Marketing Executive with 20+ years of experience and a track record of setting and achieving aggressive goals and KPIs by developing and then executing novel strategies. I thrive in complex, fast moving environments. Above all, I have always placed a great emphasis on developing and mentoring high performing teams. I have a passion for bringing together traditional and digital marketing and leveraging AI and Machine Learning not only to improve the customer experience but also drive profitable revenue growth and brand awarenessAreas of Expertise and ExperienceGeneral ManagementB2B MarketingAnalytics that Drive Profitable Revenue GrowthGo-to-Market Strategy and ExecutionSales and Marketing TechnologyDigital Marketing Strategy and ExecutionBrand Marketing Strategy and ExecutionAI and Machine LearningWebsite Management and On-line ExperienceCustomer ExperienceDeveloping and Leading High Performance TeamsChange ManagementProduct Development, Management and MarketingStrategic MarketingEngineering ManagementAdvanced Research and Development

Experience

1. VP Industrial Business Unit, Corporate Marketing, and Channel

   Vicor

   Oct 2020 — Present

   Executive leader and general manager responsible not only for Vicor\'s Industrial Business Unit but also for corporate marketing and distribution. Created and now executing our growth strategy in key market segments aligned to Vicor’s value proposition of superior power density. Leading a team of account managers, strategic marketers, application engineers, and customer service representatives to support a wide range of customers. Also leading corporate marketing, where I have redefined Vicor’s marketing communications strategy and revitalized the MarTech stack to improve customer engagement and support Vicor’s overall corporate strategy and objectives.

Education

• Massachusetts Institute of Technology

  BS, MS

  1984 — 1988

• MIT Sloan School of Management

  MBA

  1996 — 1998