David Korchin

About David Korchin

I’m a free agent creative leader in Digital, TV and Print; a Photographer, Documentarian and practitioner of the dark arts in advertising and branding. My career has been spent helping brands perfect their voices, engage their audiences and explore new markets. Working with smart clients to tell important stories that have impact is what drives me. I can bring value to any organization by identifying and mentoring talent, collaborating with diverse personalities and shepherding creativity. Aside from crafting “the work,” I find those opportunities immensely rewarding for me, as nothing great is ever achieved without partnership. I recently helped resurrect Honeywell from a decades-long marketing slumber with a global brand campaign,\"The Future is What We Make it,\" and forged the \"Ready 2.0\" all-channel B2B US campaign for Verizon. A few seasons ago I helped create IBM WATSON, and introduce the AI persona to the world on the game show \"JEOPARDY!\" later breaking down the science of how WATSON beat the best human champions though an online documentary series. That project really got me interested in how data can become a central character in a brand’s story. For Accenture, I led the effort to create a first-ever data driven orchestral experience built using AI that identifies sentiment from the top stories in business and technology and converts it to music—\"Symphonologie\" was performed to a live audience at the Louvre Museum, Paris. And on the opposite end of things—deep in the analog realm—I worked with the NGO \"Ears to Our World\" to document vision-impaired children in Belize receive donated windup radios that help broaden their world. I’ve been fortunate to be recognized in a few quarters: Cannes Lions & Cyberlions, Clios, London International Advertising Awards, Addys, Webbys, OneShows, DMA Echos, D & AD’s and Communications Arts. I’m currently living in Brooklyn, NY with my entrepreneur wife and creative partner, and our miniature wired-haired Dachshund, who always has final approval.

Experience

1. Executive Creative Director

   The Ricciardi Group

   Jan 2022 — Present · New York, NY, US

Education

• Berklee College of Music

  B. Music, Performance, Sound Engineering

  1986 — 1988

• University of Saskatchewan

  BA, Sociology

  1975 — 1979