David Kochman
- Role
- Head of Communications at Blue Cross NC
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About David Kochman
STRATEGIC COMMUNICATIONS LEADER Experienced and results-driven strategic…
Experience
Head of Communications
Jan 2018 — Present
Consistently rated among top leaders and performers companywide- As Head of Communications, Corporate Communications Department achieved topline score of 94% in company’s Great Places to Work employee engagement survey, and 98% for the survey’s “My Manager Index” - As Director, earned multiple division MVP awards and inaugural Director of the Year award • Implemented formal reputation measurement program, achieving year-over-year growth in topline reputation score and key attribute ratings, plus rapid rebounds from crises such as a major customer service technology failure (2016), delayed ID cards (2014), and CEO arrest (2019) • Created integrated strategic communications plan to position Blue Cross NC as an industry leader in health transformation, targeting trade and national media, opinion leaders, brokers and decisionmakers, leading to cover story in Managed Healthcare Executive and features and coverage in Harvard Business Review, Kaiser Health News, Health Leaders Media, Fortune and Wall Street Journal • Established first dedicated Social Media team in 2010 and first dedicated Executive Thought Leadership team in 2018 • Oversaw internal communications for corporate culture change initiatives, leading to significant improvements in enterprise-wide employee engagement scores • Led redesigns of company intranet and launched new employee engagement tools, including first employee blog and internal social media tool Yammer • Serve as member of the company’s executive Corporate Incident Response Team and lead communications response to crises, including the COVID-19 pandemic • Innovative Let’s Talk Cost campaign improved brand favorability by 10 points and other key brand attribute metrics in the range of 5 – 19 points
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