David Klibaner

About David Klibaner

Senior Marketing Executive combines classical CPG / FMCG Brand Management with in-depth…

Experience

1. Marketing Consultant

   Bayer

   Jan 2015 — Present · NJ, US

   Trail blazed new marketing and consumer support capabilities for major NPD launch at Bayer Consumer Health, its first entry in the OTC medical device category. Led varied activation efforts on key NDA and monograph brands. Directed multidisciplinary teams and agencies including advertising (creative and media), consumer and trade promotion, digital marketing, public relations and consumer relations.Led several marketing program \"firsts\"​ for the Division.Developed and tested NPD concepts, which were moved forward in the innovation pipeline.| Consumer Activation | Digital Marketing | CRM Digital Architecture | Social Media | Social Influencer |Word Of Mouth Marketing | Concept Development | Concept Testing | Digital Platforms | Crowd Sourcing |Consumer Relations | Pharmacovigilance |

Education

• Rutgers Center for Management Development

  Mini MBA

• Rutgers University

  Bachelor's degree (BA)

• Columbia University - Columbia Business School

  Master of Business Administration (MBA)

Skills

• P&L Management
• Strategy
• Social Media Marketing
• Fmcg
• Integrated Marketing
• Marketing
• Marketing Research
• Product Development
• B2b Marketing
• Shopper Marketing
• Brand Equity
• Strategic Planning
• Marketing Management
• Analytics
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Interactive Marketing
• Key Account Management
• Trade Marketing
• Strategic Thinking
• Customer Insight
• Market Planning
• Business Development
• Digital Marketing
• Relationship Marketing
• Market Research
• B2b
• Crm
• Competitive Analysis
• Management
• Team Building
• Product Launch
• Segmentation