David Kestenberg

About David Kestenberg

Transforming Technology into Business Success with Salesforce ExpertiseWith over 18 years of experience leading digital transformations across healthcare, fintech, and technology sectors, I specialize in aligning technology strategies with business goals to drive measurable results. My expertise in Salesforce solutions has been a cornerstone of my career, enabling organizations to unlock the full potential of their platforms, streamline operations, and improve customer engagement.At Highmark Health, I led the Enterprise Salesforce Solutions & CLM team, overseeing more than 200 professionals across two countries. Under my leadership, we delivered complex, high-impact solutions that increased user adoption rates and enhanced operational efficiency at scale. I also spearheaded strategic initiatives that optimized Salesforce integrations across multiple business units, directly contributing to improved customer satisfaction and operational alignment.At REE Medical, I leveraged Salesforce to implement a scalable, compliant technology ecosystem that streamlined workflows and ensured seamless integration during a critical M&A transition. My Salesforce expertise also played a pivotal role in developing tailored solutions for veterans, aligning business processes with mission-critical objectives.My career is defined by navigating complex challenges, from integrating Salesforce solutions post-M&A to building innovative B2B SaaS products from the ground up. As the founder of FocusFeed, I utilized Salesforce tools to accelerate go-to-market strategies, achieving revenue within a year—proving the power of technology and collaboration in driving growth.I thrive on solving complex problems, leading organizations through digital transformation, and maximizing the value of Salesforce to achieve business success. If you’re looking to connect with a results-driven technology leader—or simply want to chat about the latest Salesforce innovations—I’d love to hear from you!Skills: Salesforce Solutions | Salesforce Integration | Digital Transformation | IT Strategy | M&A Integration | B2B SaaS Development | Cross-Functional Leadership | Operational Excellence | Revenue Growth

Experience

1. Director of IT Applications (Data, Ai, Bi)

   ProDriven Global Brands

   Jul 2025 — Present · US

   What I’m focused on:Driving ProDriven’s data, AI, and BI strategy to unlock insights, boost efficiency, and empower smarter decisionsOverseeing core enterprise applications including Salesforce, ERP, and other operational platformsLeading digital transformation efforts to modernize legacy systems and implement scalable, cloud-first solutionsPartnering with business units to align technology with outcomes—from operations to customer experienceBuilding and enabling high-performing IT teams to deliver business value through technology

Education

• Reichman University

  BA, Government, Strategy and Diplomacy

  2007 — 2010

Skills

• Mergers & Acquisitions
• Entrepreneurship
• Public Speaking
• Strategy
• Budgets
• Management Consulting
• Management
• Crisis Management
• Leadership Development
• Leadership
• Marketing Strategy
• Social Media
• Sales
• Public Relations
• Business Strategy
• Marketing
• Start-Ups
• Conflict Resolution
• Training
• Strategic Planning
• Team Leadership
• Negotiation
• Project Management
• Consulting
• Business Development
• Program Management