David W.
Marketing Privacy Program Manager | Driving Regulatory Compliance & Revenue Growth
- Role
- Marketing Privacy Program Manager at 洲际酒店集团
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About David W.
Product, Data, and Privacy leader with 7+ years of experience delivering…
Experience
Marketing Privacy Program Manager
Feb 2023 — Present · Atlanta, GA, US
Optimizing cookie consent governance that led to a $4.3M increase in monthly revenueUtilizing tools such as Salesforce Data Cloud and LiveRamp to leverage dataConducting quarterly audits to ensure regulatory complianceCollaborating with privacy stakeholders to define vision, roadmap, requirements, use cases, supporting business value, and product acceptance criteriaTracking and documenting use cases, new proposals, status updates, and key decisionsPulling reports and analysis on usage of tools, user behavior data, etc.
Education
Florida State University
Bachelor of Science - BS
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