David W.

Marketing Privacy Program Manager | Driving Regulatory Compliance & Revenue Growth

Role
Marketing Privacy Program Manager at 洲际酒店集团
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About David W.

Product, Data, and Privacy leader with 7+ years of experience delivering…

Experience

  1. Marketing Privacy Program Manager

    洲际酒店集团

    Feb 2023 — Present · Atlanta, GA, US

    Optimizing cookie consent governance that led to a $4.3M increase in monthly revenueUtilizing tools such as Salesforce Data Cloud and LiveRamp to leverage dataConducting quarterly audits to ensure regulatory complianceCollaborating with privacy stakeholders to define vision, roadmap, requirements, use cases, supporting business value, and product acceptance criteriaTracking and documenting use cases, new proposals, status updates, and key decisionsPulling reports and analysis on usage of tools, user behavior data, etc.

Education

  • Florida State University

    Bachelor of Science - BS

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David W. — Marketing Privacy Program Manager at 洲际酒店集团 in Atlanta, GA, US | Unifers