David McFarland

Entrepreneur | 40 under 40 (2011) | Proud husband & father

Role
Chief Executive Officer at The Lead Company
Location
Grand Rapids, MI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About David McFarland

I am the CEO and Co-Founder of The Lead Company, a premier provider of high-quality auto, home, life, and health insurance leads, warm transfers, and consumer-initiated inbound calls. We help agents, carriers, and partners across the United States connect with motivated consumers, driving growth and success.I hold a BA in Business Management from Cornerstone University and am deeply passionate about online marketing, social networking, and business development. My mission is twofold: to help consumers save money by finding the best insurance solutions for their needs and to empower insurers with the tools they need to expand their reach and grow their business.Through innovative strategies and a results-driven approach, I specialize in generating high-intent leads and calls that deliver measurable outcomes. I also write educational articles on insurance topics to share industry insights and help consumers make informed decisions.I believe in thinking outside the box, maintaining a positive mindset, and setting ambitious goals—both in business and in life.

Experience

  1. Chief Executive Officer

    The Lead Company

    Jan 1999 — Present

    The Lead Company, along with its umbrella brands, specializes in delivering a seamless comparison-shopping experience for consumers seeking competitive quotes for auto, home, life, and health insurance. Operating in all 50 states, we collaborate with some of the nation’s largest insurance carriers and agents to drive high-quality connections.Our core focus is on generating high-intent leads, consumer-initiated inbound calls, and warm transfers—ensuring that insurers and agents engage with consumers actively seeking coverage. Through data-driven strategies and innovative marketing, we create opportunities that deliver real results.

Education

  • Grand Valley State University

    Undergraduate, General Studies

    2001 — 2004

  • Cornerstone University

    BA, Business Management

    2008 — 2010

Skills

  • Ppc
  • Sales
  • Email Marketing
  • Social Networking
  • Management
  • Customer Service
  • Affiliate Marketing
  • Online Advertising
  • Online Marketing
  • Property & Casualty Insurance
  • Operations Management
  • New Business Development
  • Health Insurance
  • Marketing
  • Insurance
  • SEO
  • Networking
  • Entrepreneurship
  • Sem

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David McFarland — Chief Executive Officer at The Lead Company in Grand Rapids, MI, US | Unifers