David Mayer

About David Mayer

David is a dynamic and entrepreneurial spirited digital marketing professional with 20 years experience in all facets of user-centric web development and digital marketing with extensive experience- Building sustainable, measurable and profitable interactive strategies- Designing, developing, deploying and managing robust and complex, multiple domain, content managed websites using eCommerce and Content Management Systems (CMS)- Building and executing Digital M<arketing and promotion campaigns (PPC, SEO & SEM)- Managing projects ranging from innovative multimedia kiosks to full enterprise software development projects- Deploying Customer Relationship Management (CRM) SystemsWorking with recognizable brands within…- Interactive/Digital Agencies- Advertising Agencies- Corporate Environments- Independent ContractingDavid’s strong technical skills, extensive hands on experience with (in some cases expert level programming knowledge of) many of the underlying Internet Technologies and deep understanding of the interactive and creative process has enabled him to… - Provide guidance on effectively leveraging capabilities of the Internet- Present design concepts and capabilities to both senior executives and external clients - Lead teams of people (internal and external) as well as collaborating with cross-functional teams- Sell ideas and business opportunitiesWith his keen ability to analyze disparate sets of data, David has helped firms- Translating business strategy and requirements into complex products and executions- Identify hidden strategic market opportunities- Assess emerging technologies and their applicability to business challenges within the context of ROIWith demonstrated experience in operating autonomously, as part of a team, or leading team initiatives, David brings strategic focus, business acumen, an analytical and objective mindset, accountability, and the confidence and ability to make an immediate impact on business.

Experience

1. Marketing Director

   Baydq

   Nov 2014 — Present · Milwaukee, US

   Formulate digital and traditional marketing strategies that increase revenues• Engage with surrounding community to increases brand affiliation• Create marketing collateral including digital signage, direct mail, email campaigns, social media ads, POP and coupons• Design, build and manage B2C websites, social media and ecommerce platforms• Generate highly localized PPC search campaigns using Bing and Google Adwords• Develop and manage search engine marketing and social media advertising• Maximize website traffic using SEO techniques and best practices• Create targeted and email campaigns with marketing automation to increase opens and clicks

Education

• Lubar College of Business

  BBA, Finance

  1980 — 1985

• Marquette University High School

  College Prep, College Prep

  1975 — 1979

• Keller Graduate School of Management of DeVry University

  Continuing Education, Project Management, Database Management

  1998 — 1998

• Keller Graduate School of Management of DeVry University

  MBA, Marketing

  1987 — 1989

Skills

• Web Analytics
• Integrated Marketing
• Google Webmaster Tools
• Online Sales
• Web Project Management
• Entrepreneurship
• Lead Generation
• Competitive Analysis
• Marketing
• Start-Ups
• Interactive Marketing
• Google Adwords
• Sdlc
• Social Media
• Google Analytics
• E-Business
• B2b Marketing
• Cms
• Sem
• Digital Strategy
• Sales
• Pivotal Crm
• Public Speaking
• Web Development
• SEO
• Online Advertising
• P&L
• Marketing Communications
• Digital Marketing
• Web Strategy
• Software Product Management
• Email Marketing
• Crm
• Online Marketing
• Conversion Optimization
• Analytics
• Business Strategy
• Content Management
• Mobile Marketing
• Advertising