David Ham

About David Ham

Marketing research and consulting professional with over twenty years of experience across a variety of industries, including market research projects in telecom, retail, financial services, and automotive. Focused in the areas of customer experience, customer and employee satisfaction, including linkage of employee-to-customer-to-financial metrics. Specialties: Market research including customer experience, customer satisfaction, customer loyalty, brand loyalty, competitive intelligence, tracking studies, employee commitment, customer lifetime value modeling, benchmarking, marketing effectiveness, and program evaluation. Experienced in SPSS, research design, secondary research, questionnaire design, qualitative interviewing, phone and online research, report writing, vendor management, business metric/key performance indicator optimization, segmentation, structural equation modeling, multivariate analysis, nonlinear analysis, and cost-benefit analysis.

Experience

1. Director, Corporate Strategy & Pr

   Cfi Group

   Dec 2025 — Present

Education

• Eastern Michigan University

  MBA, Business

  1988 — 1990

• University of Michigan

  Bachelor of Arts - BA, Economics

  1984 — 1988

Skills

• B2b
• Consulting
• Statistical Modeling
• Consumer Behaviour
• Research Design
• Customer Insight
• Customer Experience Management
• Market Research
• Survey Design
• Competitive Analysis
• Customer Experience
• Strategic Consulting
• Management Consulting
• Sas
• Brand Loyalty
• Data Analysis
• Data Collection
• Segmentation
• Analytics
• Business Strategy
• Management
• Qualitative Research
• Customer Analysis
• Spss
• Analysis
• Online Research
• Customer Satisfaction
• Customer Satisfaction Research
• Employee Engagement
• Secondary Research
• Predictive Modeling
• Leadership
• Crm
• Business Development
• Business Intelligence
• Questionnaires
• Competitive Intelligence
• Focus Groups
• Questionnaire Design
• Decision Support