David Carlson

About David Carlson

I am a Senior Marketing Executive with over two decades of experience in consumer…

Experience

1. Director of Marketing

   AprilAire

   Dec 2016 — Present

   Increased site traffic by 1M+ unique visitors annually through channel development, messaging, and digital expansion. Improved customer touchpoints, loyalty and sales, establishing Aprilaire as leading brand in healthy air\\\\n• Realized 300%+ increase in owned ecommerce store sales by designing B2B and B2C growth strategies to execute digital marketing and creative brand building initiatives. Developed and maintained calendars for all business areas\\\\n• Doubled social engagement YOY by leveraging analytics and market insights to assist development of research-driven strategic approaches. Collaborated with key stakeholders on brand-level marketing campaigns\\\\n• Produced 200+ high-quality training, lifestyle and animated videos by employing content development strategies including copy, video, photography, 3D rendering and design. Generated organic traffic totaling 70% of overall.\\\\n• Won Best Manufacturing Site Award after improving site visibility and achieving 64% growth in unique visitors\\\\n• Achieved 400% growth in 2020 through providing brand leadership to elevate brand architecture development, positioning and marketing leadership. Additionally, created secondary brand that realized 25% growth YOY\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Photoshop
• SEO
• Brand Management
• E-Commerce
• Branding
• Marketing Strategy
• Advertising
• Typography
• Creative Strategy
• Adobe Photoshop
• Packaging Design
• Integrated Marketing
• Concept Development
• Marketing Communications
• Search Engine Optimization (SEO)
• Graphics
• Branding
• Packaging
• Facebook
• Digital Marketing
• Design
• Creative Direction
• Social Media
• Package Design
• Brand Development
• Direct
• Corporate Branding
• Adobe Creative Suite
• Art Direction
• Partnerships
• Social Media Marketing
• Partnership Development
• Develop