Dλvid Hөөd
Head of 3rd Sector Engagement @The Scotcoin Project Cic
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WORK HISTORY
Head of 3rd Sector Engagement @The Scotcoin Project Cic
Scotland, GB
Advisor on development of the stakeholder community for Scotcoin - Scotland\'s new digital currency for fairness - through project management of the Scotcoin Academy ™, providing a knowledge base for Scotcoin and using digital currency.
EDUCATION
Liberton High
Secondary / High School Education
Edinburgh Napier University
National Certificate, Medical Laboratory Sciences
Goldratt Institute
Jonah Programme, Theory of Constraints / Thinking Process
Institute of Materials Finishing
Technicans Certificate in Metal Finishing, Plating and Materials Finishing
Waterford Institute of Technology
PgD, Enterprise Development
University of the West of Scotland
PgD, International Marketing
SKILLS
ABOUT DΛVID HӨӨD
SMEs face relentless pressure to act like corporates, when they could be outperforming them instead.As a founding director of the Edinburgh Institute ™, business author and early tech-marketing pioneer, I fuse a deep strategic understanding of digital transformation with a restless drive for value creation and real competitive differentiation. Over three decades, I have led and enabled organisations to redefine their competitive advantage—transforming SME and enterprise fortunes in Scotland and beyond.With roots in digital strategy during the \'dotcom\' revolution and early internet adoption, I delivered trailblazing marketing processes for professional marketing and tech-focused businesses, launching award-winning frameworks that bridged IT / digital innovation and market leadership. Through the Edinburgh Institute ™, I empower organisations to build their own markets and achieve up to two years of sustainable edge, leveraging collaboration, stakeholder engagement, and technology-driven product development.A champion of citizen-centric economic models and 3rd sector digital ecosystems (Scotcoin Project CIC), my work harnesses the power of strategic partnerships, bold experimentation, and future-facing digital adaptation. Author of \'The Marketing Manifesto\' and \'CompetitiveSME\', I shape the next generation of marketing and competitiveness thinking—at the intersection of business, technology, and social impact. Transformative competitive marketing strategy and training for tech-led and traditional sectorsEarly adoption/integration of digital marketing and innovation frameworksValue-centred leadership driving sustainable, measurable growthHigh-impact stakeholder value creationFounding architect of pioneering market-creation processesAuthor of transformative business books and industry thought-leader. & Led UK\'s largest digital marketing transformation initiative as Chair, CIM Tech Group, growing membership from 200 to over digital adoption frameworks, eBusiness launches, and tech-marketing consultancy for CIM during the dotcom/post-dotcom eraArchitected landmark market-creation processes for SMEs integrating IT innovation and stakeholder collaborationAnd now, bringing you the definitive process to gain a TWO-YEAR competitive advantage. In a few WEEKS.(or days!)
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