David Berger

Manager, Marketing Services @Foresters Financial

CA

Manage strategic planning, development and coordination of all marketing programs to further sales objectives of Foresters Canada including: incentive and rewards programs for both national and regional distributors; targeted email campaigns to support corporate, product and sales initiatives; lead generation programs to drive prospects to Foresters contracted advisors• Create communications plans and marketing collateral for new life insurance product launches• Support corporate marketing initiatives on a project basis including a rebranding of all marketing assets and launch of new consumer-facing website • Lead the strategic development and execution of the Canadian social media strategy to support and extend marketing initiatives• Create content and marketing materials for advisor training portal• Continuously assess the impact of marketing programs and communications and provide recommendations to improve program effectiveness• Ensured compliance of all marketing materials with current legal regulations and corporate brand guidelines• Directly responsible for the supervision of Marketing Specialist

Queen's University

BAH

University of Toronto

Certificate in E-Business & Web Marketing