Dave Albertson

About Dave Albertson

With more than two decades of experience in real estate, hospitality, and experiential marketing, I’ve built a career around creating strategies that connect people to places, brands, and meaningful experiences. My work spans commercial real estate, mixed-use developments, retail destinations, multifamily portfolios, and large-scale entertainment environments, each uniquely shaping how I lead, collaborate, and deliver results.I specialize in building integrated marketing programs that drive growth. My background includes brand strategy, digital advertising, SEO/SEM, content development, social media, reputation management, public relations, community engagement, and large-scale event production. Throughout my career, I’ve led high-impact initiatives that increased occupancy, strengthened customer engagement, and elevated brand perception across diverse asset types and markets.I’m passionate about data driven decision making and using analytics to guide digital strategy, optimize campaigns, and enhance the customer journey. Whether it’s improving website performance, refining messaging, or building a scalable brand playbook, I believe the strongest marketing programs are rooted in clarity, consistency, and measurable outcomes.Leadership is central to how I operate. I value building strong teams, mentoring talent, and creating a culture where collaboration, communication, and accountability drive performance. I take pride in supporting cross-functional partners, championing operational excellence, and developing relationships that strengthen the overall business.Today, I serve as the Director of Marketing & Sales for the East Coast Region at Troon, where I have the opportunity to bring together my background in real estate marketing with my passion for golf and hospitality. This role allows me to support world-class properties while contributing to a company that prioritizes purpose, teamwork, and exceptional guest experiences.At my core, I’m driven by the impact great marketing can have on people, properties, and organizations. I’m always exploring new ways to innovate, elevate a brand’s identity, and create programs that leave a lasting, measurable impression.If you’re interested in marketing, real estate, hospitality, golf, or the power of strategic brand-building, I’d welcome the chance to connect.

Experience

1. Director of Sales Marketing

   Troon

   Nov 2025 — Present

Education

• State Universtity of New York at Morrisville

  Associate’s Degree, Independant Studies

  1992 — 1994

• SUNY New Paltz

  Bachelor's degree, Communication, General

• SUNY New Paltz

  Bachelor's degree, Communications

  1994 — 1996

Skills

• Business Development
• Digital Marketing
• Relationship Marketing
• Email Marketing
• Social Networking
• Brand Awareness
• Management
• Team Building
• Leasing
• Press Releases
• Digital Media
• Media Buying
• Online Advertising
• Strategy
• Social Media Marketing
• Marketing Research
• Budgets
• Advertising
• Online Marketing
• Event Management
• Property Management
• Leadership
• Strategic Partnerships
• Trade Shows
• New Business Development
• Sales
• Sponsorship
• Lead Generation
• Marketing
• Brand Management
• Public Relations
• Fundraising
• Marketing Strategy
• Media Relations
• Contract Negotiation
• Creative Direction
• Media Planning
• Market Planning
• Entertainment Industry
• Marketing Communications