David Jackman
- Role
- Senior Marketing Automation Manager at Google Cloud (Powered by Marvel Marketers) at Marvel Marketers
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About David Jackman
Marketing Operations Leader | Marketing Technologist & Strategist | Demand Generation…
Experience
Senior Marketing Automation Manager at Google Cloud (Powered by Marvel Marketers)
Sep 2020 — Present
On Activation Innovation Team (current)-Innovating and optimizing Activation production process for Google Cloud\'s Marketo instance and Gather (saved time on multi-session event setup/flow by almost 100%)- Leading/managing RPA (Robotic Process Automation) projects with a team of developers to hyperscale marketing systems and processes (80% time savings for Marketers on event metadata production)-Developing and running training / enablement programs (such as Self-Serve) for Activation Managers and Product Marketing Managers on our marketing technology tools and processes (Marketo, Gather, Cloudwords, etc.)-Creating solutions to complex problems in order to streamline our lead management and attribution initiatives (incl. Global Nurture High Value Click Trigger, Bricks, Nurture Campaign Hierarchy Restructure)-Cross collaboration with various teams (Marketing Systems, Engineering, Activation, Web) to implement new features, integration enhancements, and best practices (such as Gather Session Global Campaign Router)*Activation Manager - On Global Public Sector Team -Helped our Product Marketing Managers launch effective online events and programs in the Higher Education & Government sectors -Activated end-to-end processes from deliverable planning / program intake to Marketo/SFDC builds & executions -Strategized and improved processes for the Activation team from segmentation and program setup to email governance
Education
Arizona State University
B.S. Interdisciplinary Studies, Mass Communication, Political Science
2002 — 2007
Skills
- Ppc
- Content Development
- Copywriting
- Online Advertising
- Digital Strategy
- Google Adwords
- Content Strategy
- Wordpress
- Google Analytics
- SEO
- Sem
- Link Building
- Content Marketing
- Digital Marketing
- Keyword Research
- Web Analytics
- Social Media Marketing
- Editing
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